This course focuses on other commercially oriented events that serve a strong marketing and communications role, oftentimes including a strong mix of media and entertainment options of what has been termed ‘Experiential communications’.

These events may range from serving a few to thousands of people, with a range of budgets to match that are not always commensurate with the audience size.

By the end of this course, the graduate will have acquired the skills and confidence needed to architecture and manage the wide permutation of ‘Experiential communications’ events.