COURSES
EMPOWERING M.I.C.E PLAYERS
THROUGH STRATEGIC NARRATIVES
OVERVIEW
WHO
SHOULD
ATTEND
MICE businesses are badly impacted by COVID and operations have been disrupted for months. MICE businesses that have tried to adapt with their new products, services and business delivery over hybrid models have grappled with communicating their new business value proposition clearly. Some also lack a relevant brand story or persuasive narrative that would help them gain mindshare, attract and compel prospects to ‘buy’ during the pandemic. More pressing than before, Business leaders, sales and marketing managers need to master the skill to tell better stories in order to stay relevant and attractive across the economy’s cyclical changes.
In these 2-week programme, you will uncover proven frameworks to craft persuasive pitches that will help you position your company or project to secure deals.
Business and project leaders, sales and marketing managers who are responsible for developing and delivering persuasive narratives to win over event sponsors, partners, customers.
CLASS FORMAT
Face-to-Face Classroom
DURATION
3 days
COURSE PERIOD
Stay tune for more dates
FEES
Non - Member: SGD1,800.00 Member: SGD960.00
GRANTS AVAILABLE
To Be Advise This course is eligible for Skillsfuture
grants/subsidies, which subsidise up to
90% of course fees.
COURSE
OBJECTIVES
A ready-to-use persuasive brand narrative to win more business for your organisation, even in tough times.
A proven story framework that you can use to craft relevant and compelling messages for different context, medium, and platforms.
The skill to tailor your message to your customer so they remember you, love you, and stick with you.
A blueprint to help you curate and create relevant and engaging digital content to marketing your event.
THOMAS GOH
Native Digital & Branding Expert
MEET YOUR INSTRUCTOR
Tom is a tireless and trusted evangelist who has shared and served as a senior counsel to C-suites and to many various start-ups on their digital transformation and go to market business strategies. He has served as an adjunct lecturer at NUS-ISS and SMU imparting his digital and social knowledge to the next generation workforce.
He is an ACTA qualified facilitator and trainer who actively conducts digital masterclass and workshops for MNCs and local SMEs. He also holds a Certificate in Digital Marketing Professional, Digital & Social Sales Professional, Digital Marketing Specialist – strategy & planning and many more.
Tom has conducted LinkedIn content curation and creation Masterclass, workshops and consultancy for the C-suites and Middle management personnel of MNCs (largest listed property developer in SG and No 1 Mobile OEM player).
KOH KAI XIN
Storytelling Strategist
MEET YOUR INSTRUCTOR
Lead trainer and consultant at HighSpark , a strategic presentation consultancy, Fortune 500 company leaders rely on her to distil their brand’s messaging in high-stake moments.
Kai Xin received the “The World’s Best Story Tellers Award” citation by the World HRO Congress in 2017. She has also been previously featured on media outlets like 938 Live, Yahoo News, VulcanPost and more. She was recently one of the only 20 Singaporeans to be honoured on the Forbes30Under30 Asia list.
