Following its successful debut in 2025, the Association MICE Symposium (AMS) returns this year for its second edition, once again held alongside the Singapore MICE Forum (SMF). Jointly organised by SACEOS and the Singapore Business Federation (SBF), and supported by the Singapore Tourism Board (STB), AMS is a high‑impact half‑day event designed to empower association leaders to drive growth through strategic events. Featuring thought‑provoking discussions, real‑world case studies, and curated networking opportunities, AMS delivers practical insights on event planning, resource optimisation, and industry collaboration—enabling associations to elevate their impact while reinforcing Singapore’s position as a leading global MICE hub.