ABOUT AMS

The Association MICE Symposium (AMS) makes its debut on 23 July 2025 alongside the Singapore MICE Forum (SMF). Jointly organised by SACEOS and the Singapore Business Federation (SBF), and supported by the Singapore Tourism Board (STB), AMS is a high-impact half-day event designed to empower association leaders to drive growth through strategic events. Featuring thought-provoking discussions, real-world case studies, and curated networking, AMS provides practical insights on event planning, resource management, and industry collaboration—supporting associations in elevating their impact while strengthening Singapore’s position as a global MICE hub.