SMF 2026 brought the MICE community together for three days of conversations, connections and experiences centred around the theme “Going Beyond.”
From thought-provoking discussions on AI, leadership and the future of work to meaningful networking and industry collaboration, SMF 2026 provided a platform for the community to challenge conventional thinking and explore what comes next.
Thank you to our speakers, partners, sponsors and attendees for making SMF 2026 a meaningful and memorable experience.
The journey continues. Be part of the next Singapore MICE Forum and stay connected with the conversations, ideas and opportunities shaping the future of the MICE industry.
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The MICE industry continues to undergo rapid transformation, shaped by geopolitical uncertainties, economic volatility, and accelerating AI-driven disruption.
Themed “Going Beyond,” SMF 2026 brought together MICE and industry leaders to challenge traditional models, push curiosity beyond comfort zones, and rethink leadership, value, and impact — from redefining “heartware” leadership to navigating a world where chaos is the new normal.
Across the programme, participants explored new perspectives, exchanged ideas, and engaged in meaningful conversations on the future of the MICE industry.
SMF 2026 also highlighted the importance of collaboration — encouraging the industry to learn across platforms, build stronger connections, and work together to create meaningful transformation.
Relive the conversations, insights and experiences that shaped SMF 2026 as we continue to go beyond and shape the future of the MICE industry together.
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The Singapore MICE Awards (SMA) and Gala Dinner is a prestigious celebration of excellence in the MICE industry, recognising the individuals and organisations that have played a pivotal role in shaping Singapore as a world-class MICE destination. Created by the industry, for the industry, SMA honours those driving innovation, talent, and success in our sector.
The Association MICE Symposium (AMS) is a high-impact capability-building and networking platform, designed to empower associations in harnessing events for success. Jointly organised by SACEOS and the Singapore Business Federation (SBF), AMS aims to inspire and equip association leaders with insights, strategies, and connections to thrive through impactful event initiatives.
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The Singapore MICE Challenge (SMC) showcases the next generation of talent by providing a platform for students from Institutes of Higher Learning (IHLs) to present bold and transformative ideas which reimagine the future of the industry.
The Singapore MICE Development (SMD) is an initiative dedicated to nurturing talents in the MICE industry. It equips young professionals with career insights and provides networking opportunities to connect with potential employers, fostering a strong talent pipeline for a vibrant and sustainable industry future.