WHAT IS SMF?
Established in 2011 by SACEOS, the Singapore MICE Forum (SMF) is a premier annual business platform for the MICE community, bringing together over 350 representatives from government agencies, industry associations, MICE companies, and IHLs across Singapore and the region.
SMF returns with an exciting programme featuring fireside chats with prominent business leaders, plenary discussions, curated networking sessions, business matching opportunities, and a vibrant business marketplace. In addition to the signature business forum, SMF 2026 will also include a dynamic lineup of events taking place from 29 to 31 July 2026.
SMF 2025 EVENT HIGHLIGHTS
SMF 2026 PROGRAMME HIGHLIGHTS
2026 EVENT HIGHTLIGHTS
The MICE industry is undergoing rapid transformation, shaped by geopolitical uncertainties, economic volatility, and accelerating AI-driven disruption.
Themed “Going Beyond”, SMF 2026 challenges us to unlearn traditional models, push our curiosity beyond comfort zones, and rethink leadership, value, and impact — from redefining “heartware” leadership to navigating a world where chaos is the new normal.
Bringing together MICE and industry leaders from Singapore and across the region, SMF 2026 calls for a stronger drive for collaboration — to do greater things together, learn across platforms, and transform meaningfully.
Join us to go beyond — and shape the future of the MICE industry together.
The Singapore MICE Awards (SMA) and Gala Dinner is a prestigious celebration of excellence in the MICE industry, recognising the individuals and organisations that have played a pivotal role in shaping Singapore as a world-class MICE destination. Created by the industry, for the industry, SMA honours those driving innovation, talent, and success in our sector.
The Association MICE Symposium (AMS) is a high-impact capability-building and networking platform, designed to empower associations in harnessing events for success. Jointly organised by SACEOS and the Singapore Business Federation (SBF), AMS aims to inspire and equip association leaders with insights, strategies, and connections to thrive through impactful event initiatives.
The Singapore MICE Challenge (SMC) showcases the next generation of talent by providing a platform for students from Institutes of Higher Learning (IHLs) to present bold and transformative ideas which reimagine the future of the industry.
The Singapore MICE Development (SMD) is an initiative dedicated to nurturing talents in the MICE industry. It equips young professionals with career insights and provides networking opportunities to connect with potential employers, fostering a strong talent pipeline for a vibrant and sustainable industry future.
