Singapore MICE Awards

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EVENT INFORMATION

The Singapore MICE Awards is an award by the industry for the industry to celebrate the outstanding achievements and contributions of the MICE industry in Singapore.

Beyond recognising excellence in MICE, the awards strive to build industry recognition and credibility, drive industry growth and development, inspire industry stakeholders to strive for excellence, and to continue pushing the boundaries of what is possible in the industry.

It is a highly anticipated awards for the MICE community, and winning an award is a coveted achievement and recognition of excellence in the industry. The winners will be announced at the Awards Ceremony and Gala Dinner on 27 July 2023.

The Singapore MICE Awards is organised by the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS) and supported by the Singapore Exhibitions & Convention Bureau (SECB).

Nominations are now open till 26 May 2023. Submit your nominations now!

PRESS RELEASE

AWARD CATEGORIES

Trade Show of the Year

This award recognises the success of Trade Shows from 1 Jan 2021 to 31 Dec 2022 in Singapore. This includes visitor attendance, content delivery, number of exhibitors, exhibitor engagement, client engagement and sustainability.

Meeting/Conference of the Year

This award recognises the success of Meetings and Conferences from 1 Jan 2021 to 31 Dec 2022 in Singapore. This includes visitor attendance, content delivery, number of exhibitors, exhibitor engagement, client engagement and sustainability.

Consumer Show of the Year

This award recognises organisations that executed the best B2C show from 1 Jan 2021 to 31 Dec 2022 in Singapore. This includes visitor attendance, content delivery, number of exhibitors, exhibitor engagement, client engagement and sustainability.

Asia Pacific Trade Show of the Year

This award recognises the success of trade shows outside of Singapore in the APAC region. This includes visitor attendance, content delivery, number of exhibitors, exhibitor engagement, client engagement and sustainability

Venue of the Year

This award recognises the success of all MICE venues including event spaces, hotels and conference and exhibition centres in Singapore. This includes event experience, customer experience and sustainability.

Supplier of the Year

This award recognises the success of all MICE stakeholders with a registered office in Singapore excluding event organisers and venues. This includes exhibitor and client engagement, digitalisation and sustainability.

Show Team of the Year

This award recognises the success in the area of design, build and construction services for an event. This includes exhibitor and client engagement, digitalisation and sustainability.

Marketing Team of the Year

This award recognises the most outstanding marketing team for an event. This includes exhibitor and client engagement, digitalisation and sustainability.

Sustainability Initiative of the Year

This award recognises companies who have been or are currently delivering sustainability practices for MICE. This includes waste and carbon reduction at trade shows or conferences.

Digital Innovation of the Year

This award recognises companies who have demonstrated digital innovation in transforming the MICE industry. This includes and not be limited to activities, concepts and innovative ideas to achieve better results or to improve event experience.

Emerging Talent of the Year

This award recognises the most promising individual with <10 years of experience in the MICE industry. This includes revolutionary approaches, event experience, creation as well as sustainability.

GUIDELINES

Eligibility

Any MICE companies/companies actively participating in MICE with a registered office in Singapore, except for APAC Trade Show of the Year. For entry into the APAC Trade Show of the Year category, companies with a physical presence from the Asia Pacific Region may apply.

The SMA is for all MICE events organised between January 2021 to December 2022.

Admin Fee

There will be an admin fee of SGD350* for SACEOS members and SGD500* for non-SACEOS members for each award entry. The payment must be made before the nomination closing date on 26 May 2023, 5:00PM. Failure to complete the payment process will result in the entry to be removed from the awards submission.

* Price does not include 8% GST

Submission Documents

1. General Submission Documents

All award entries MUST include a write up of no more than 5 pages (A4 size) and a video of no longer than 3 minutes. Please take note that all documents attached to each entry should be in English language. The write-up should be submitted in a PDF format and the video file to be in MP4 format.

Only the first 5 pages of the write-up and 3 minutes of the video will be taken as a submission entry. Companies may include relevant details and information, but not limited to the following:

Net Promoter Score (NPS)
Customer Satisfaction Score (CSAT)
Retention of Event

** Submissions must meet all criteria stipulated in this guideline or it will not be redeemed as a valid entry.

2. Category Supporting Documents

Award entries should also be supported, but not limited to the following documentation:

Category/Project related photos
Client Testimonials
Media Coverage
Other awards and accolades
Any relevant documents that support your entry

Judging Criteria

1. Achievement

What did your team achieve and what were the measurable results?

What made the achievements exceed expectations?

2. Event Experience/Experience Creation/Festivalisation

What strategies were used to deliver a smoother and more successful event experience to the client – organiser, venue, exhibitor and/or visitor?

3. Design Thinking

What revolutionary approaches did you explore in curating an event and its activities? What was the impact on the audience?

4. Change Management & Improvement

How did you improve your communication to organiser, venue, exhibitor, and/or visitor?

What kind of challenges did you overcome to deliver a positive outcome?
How did your client/customer (venue, organiser, exhibitor or visitor) benefit from the improvements?
How have projects improved since implementing your change management strategy?

5. Retention

How is your content/event/experience/venue of value add in terms of attraction to exhibitors/delegates and return visits?

6. Sustainability

Are there any sustainable practices or areas to improve sustainbility of your event, venue or product demonstrated?

What was the outcome and how would this encourage the industry to adopt sustainability in MICE?

7. Digitalisation

What purposeful technology adoption or new and innovative actions did you use and what was the impact on the event?

Nomination Process and Timeline

1. Nomination Period

Award nominations are open from 30 March to 26 May 2023, 5:00pm. Late entries will not be accepted.

Awards briefing session will be conducted on 2 separate sessions:

Session 1 – 14 April 2023, 2:00PM
Session 2 – 5 May 2023, 4:00PM

Participants may choose either session to join and understand the awards application process better. If interested, you may click on the Session 1 and Session 2 to RSVP.

2. Announcement of Finalists

Finalists will be announced on 21 June 2023.

3. Award Ceremony

Winners will be announced at the Singapore MICE Awards Ceremony and Gala Dinner on 27 July 2023. Click here to sign up for the Awards Ceremony.

Participants and Winners’ Benefits

1. Winners will receive an award trophy and a certificate of recognition.

2. Finalists will receive a finalist certification of recognition.

3. All participants will receive a certification of participation.

Marketing and publicity such as congratulatory messages, interviews will be posted on our SACEOS website and social media channels for Singapore MICE Forum 2023.

SUBMISSION

Application Process

Click here for the award categories (You may apply more than 1 entry)

Complete your registration and payment process within nomination period.

You will receive an email from SACEOS within 3 working days. Follow the instructions to upload submission documents.

1. Nomination Period

Award nominations are open from 30 March to 26 May 2023, 5:00pm. Late entries will not be accepted.

Awards briefing session will be conducted on 2 separate sessions:

Session 1 – 14 April 2023, 2:00PM
Session 2 – 5 May 2023, 4:00PM

Participants may choose either session to join and understand the awards application process better. If interested, you may click on the Session 1 and Session 2 to RSVP.

2. Announcement of Finalists

Finalists will be announced on 21 June 2023.

3. Award Ceremony

Winners will be announced at the Singapore MICE Awards Ceremony and Gala Dinner on 27 July 2023. Click here to sign up for the Awards Ceremony.

Submit Nomination

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