SACEOS Header

29-31 JULY 2026
SANDS EXPO & CONVENTION CENTRE, SINGAPORE

VIEW SMF 2026 BROCHURE

ABOUT SMF 2025

SPEAKERS

AGENDA

SPONSORS

ABOUT SINGAPORE MICE FORUM

Established in 2011 by SACEOS, the Singapore MICE Forum (SMF) is a premier annual business platform for the MICE community, bringing together over 400 representatives from government agencies, industry associations, MICE companies, and IHLs across Singapore and the region.

SMF returns on 24 July 2025 with an exciting programme featuring fireside chats with prominent business leaders, plenary discussions, curated networking sessions, business matching opportunities, and a vibrant business marketplace. In addition to the signature business forum, SMF 2025 will also include a dynamic lineup of events taking place from 23 to 25 July 2025:

29 JULY 2026

30 JULY 2026

31 JULY 2026

Themed “What’s Next?”, SMF 2025 looks beyond the horizon to redefine the future of this dynamic and ever changing industry. Building on past conversations around talent, sustainability, and AI, this year’s forum is about bold strategies, agile leadership, and transformative innovation in an era of change and uncertainty.

In challenges lie opportunity; in disruption lies dreams. What’s Next? is about embracing change, staying ahead, and riding the tides to shape a competitive advantage. The future of MICE is not something to predict—it’s something to create together.

Are you ready to shape it?

SPEAKERS

Adeline Lim

Vice President,
Professional Development
SACEOS

Adrian Ang

Co-Founder,
Hepmil Media Group
(SGAG)

Charmain Faith Tan

Founder,
Engages.ai

Daniel Boey

Fashion Director, Fashion Show Producer & Event Curator,
Daniel Boey Creatives

Donald Low

Senior Lecturer & Professor of Practice in Public Policy,
Hong Kong University of Science and Technology

Dylan Sharma

Vice President, Community,
SACEOS

Elliot Renton

Senior Vice President,
APAC,
Magnifi

Errol Lim

Co-Founder & COO,
Jublia.com

Eugenie Lam

Director,
Travel & Local Verticals Partnerships, APAC,
Google

Ho Kwon Ping

Founder & Executive Chairman,
Banyan Group

Irene Lin

Senior Vice President and Chief Marketing Officer, Resort Marketing,
Marina Bay Sands

Jasmine Ho

Vice President,
Advocacy & Communications,
SACEOS

Jamie Koh

Founder & Managing Director,
Brass Lion Distillery

Johnathan Chua

CEO & Co-founder,
GRVTY Media
Co-Host,
The Daily Ketchup

Khoo Yew Jin

EXCO Member,
SACEOS

Lee Sue-Ann

Senior Fellow,
ISEAS - Yusof Ishak Institute

Melissa Ow

Chief Executive,
Singapore Tourism Board

Paige Shi

General Manager,
Channel Sales, Devices & Creativity, Asia
Microsoft

Rene Tan

Director,
RT+Q Architects

Richard Ireland

President,
SACEOS

Sanjay Seth

Senior Vice President - Managing Director,
APAC,
BCD Meetings & Events

Sheila Rasu

Head of Marketing Communications,
NBA Asia

Tjin Lee

Head,
Gusto Collective SEA

Tommy Lai

Co-Founder & Chief Executive Officer,
Alyvate Hospitality

Wong Li-Lin

Lead,
Mint Media Sports

Willabelle Ong

Founder,
OME Living
Managing Director,
W+R Creative

Wu Ye-Min

Regional Director, Asia-Pacific
Centre for Humanitarian Dialogue

AGENDA

  • Mr Richard Ireland, President, SACEOS
  • Ms Adeline Lim, Vice President, Professional Development, SACEOS
  • Mr Dylan Sharma, Vice President, Community, SACEOS

In this no holds barred opening conversation in which no topic is off -limits, Mr Ho will share his forward-looking outlook on the future of hospitality, travel and bespoke luxury. He brings a global perspective – having led major brands and served on boards (MediaCorp, SIA, GIC etc) – and will discuss how cross-border capital flows, innovation, sustainability and Asian economic shifts will reshape business, and business events.

This fireside chat is a rare opportunity to tap his insights on topics from eco-luxury travel to leadership in uncertain times.

Speaker

  • Mr Ho Kwon Ping, Founder and Executive Chairman, Banyan Group

Moderator

  • Mr Dylan Sharma, Vice President, Community, SACEOS

Everything is fair game as these experts delve into the questions of today and tomorrow, including US–China trade tensions, rising protectionism, technology rivalry, and the fracturing of global supply chains.

The panel will explore how such risks – plus evolving power blocs and digital propaganda – shape travel, supply routes, and even event planning. We’ll examine what Singapore and industry leaders can do to navigate uncertainty and keep global networks robust.

Panelists

  • Mr Donald Low, Senior Lecturer and Professor of Practice in Public Policy, Hong Kong University of Science and Technology
  • Ms Lee Sue-Ann, Senior Fellow, ISEAS – Yusof Ishak Institute
  • Ms Wu Ye-Min, Regional Director for Asia-Pacific, Centre for Humanitarian Dialogue

Moderator

  • Mr Dylan Sharma, Vice President, Community, SACEOS

In this session, Ms Ow will discuss how Singapore can further anchor its leadership as a global Tourism & MICE hub. Topics will include working in close partnership with industry stakeholders to navigate through geopolitics, to attract high-impact business events from thought leadership summits to sports tournaments. 

Drawing on her experience promoting Singapore’s brand overseas, she will also address how Singapore can remain competitive amidst shifting travel patterns and economic competition.

Speaker

  • Ms Melissa Ow, Chief Executive, Singapore Tourism Board (STB)

Moderator

  • Mr Richard Ireland, President, SACEOS

As the travel and tourism landscape in Asia Pacific undergoes rapid transformation, hospitality leaders are reimagining what it means to deliver exceptional guest experiences. This panel brings together top executives to discuss how luxury, technology, and personalisation are reshaping the way travellers engage and create memories.

From evolving traveller expectations to the integration of AI and data-driven personalisation, the discussion will explore strategies that industry stakeholders are using to stay ahead, and how they capitalise on digital platforms to bridge the gap between discovery and experience.

Panelists

  • Ms Irene Lin, Senior Vice President and Chief Marketing Officer, Resort Marketing, Marina Bay Sands
  • Mr Tommy Lai, Co-Founder and Chief Executive Officer, Alyvate Hospitality
  • Ms Willabelle Ong, Founder, OME Living and Managing Director, W+R Creative

Moderator

  • Ms Adeline Lim, Vice President, Professional Development, SACEOS

This panel will explore how design thinking drives innovation in all industries, including MICE. By focusing on attendees’ needs, thought leaders can create more engaging, inclusive experiences.

The panelists will share case studies where iterative prototyping and empathy exercises led to breakthroughs – from reimagined experiences to novel spaces and lifestyles.

Panelists

  • Mr Daniel Boey, Fashion Director, Fashion Show Producer and Event Curator, Daniel Boey Creatives
  • Ms Jamie Koh, Founder, The Brass Lion Distillery
  • Mr Rene Tan, Director, RT+Q Architects

Moderator

  • Mr Sanjay Seth, Senior Vice President, Managing Director, Asia Pacific, BCD Meetings & Events

As artificial intelligence becomes deeply embedded in our daily lives, a critical question emerges: are we the masters of AI, or are we gradually becoming its slaves?

This discussion explores the dynamic tension between control and dependence in the AI era, focusing on the roles of three influential players. Together, these companies illustrate the spectrum of control and dependence in the AI revolution. The debate is not simply technological – it is philosophical. Are we creating tools that serve us, or systems that subtly reshape and dominate our choices?

“Tech and AI – Master or Slave?” invites audiences to examine the implications of increasingly intelligent systems and urges policymakers, developers, and users alike to ask: Who commands the future—us, or the code we’ve unleashed?

Panelists

  • Ms Charmain Faith Tan, Founder, Engages.ai
  • Ms Eugenie Lam, Director of Travel & Local Verticals Partnerships, APAC, Google
  • Ms Paige Shi, General Manager, Channel Sales, Devices & Creativity, Asia, Microsoft

Moderator

  • Mr Errol Lim, Co-Founder & COO, Jublia.com

In this forward-looking panel, experts will explore this new intersection of sports, entertainment and live events; how the booming sports and new media sectors are opening fresh frontiers and perspectives across the Asia-Pacific, especially in areas that engage audiences, build communities, and create immersive formats. 

Traditional sports like basketball and emerging sports like padel present immense opportunities for industry professionals for both learning and collaboration, whilst new technologies including AI and metadata in broadcasting allow for opportunities to amplify content on demand, and more efficiently. 

This discussion brings together leaders across sports strategy, content tech, and brand engagement, underpinned by storytelling, content creation, and cross-sector innovation. Together, these leaders will explore how new sports are shaping the cultural zeitgeist, the future of fan-driven experiences, and how reinvention—of both format and career—is key in a fast-evolving landscape.

Panelists

  • Mr Elliot Renton, Senior Vice President – Asia Pacific, Magnifi
  • Ms Sheila Rasu, Vice President, Head of Fan Acquisition & Engagement, NBA  
  • Ms Wong Li-Lin, Lead, Mint Media Sports

Moderator

  • Mr Khoo Yew Jin, EXCO Member, SACEOS

Get socialised with a strong panel of digital creators, podcast personalities and leading experts on brand communications! 

This panel will look at the revolution of digital content in SEA, how consumers are being engaged in this digital age, and how does one monetise to make such platforms sustainable? How do you balance local content with global context? How do you capitalise on social media to engage with the next-gen CEOs at business events?

Panelists

  • Mr Adrian Ang, Co-Founder, Hepmil Media Group (SGAG)
  • Mr Johnathan Chua, CEO & Co-founder, GRVTY Media and Co-Host, The Daily Ketchup
  • Ms Tjin Lee, Head, Gusto Collective SEA

Moderator

  • Ms Jasmine Ho, Vice President, Advocacy and Communication, SACEOS

SPONSORS

Platinum Sponsor

Official Event Technology Partner

Gold Sponsor

Official Event Technology Partner

Silver Sponsor

Official Event Technology Partner

Bronze Sponsor

Awards Partner

Welcome Reception Sponsor

Photo & Video Sponsor

Media Partner

MARKETPLACE & SPONSORSHIP OPPORTUNITIES

As a sponsor or marketplace exhibitor, unlock curated business meetings with decision-makers, thought leadership opportunities, premium content engagement, and exclusive training credits for SACEOS courses. SMF offers a powerful platform to drive brand impact and expand your influence in the MICE industry.
 
Contact Alaxys at alaxys@saceos.org.sg to explore sponsorship and marketplace opportunities.
FIND OUT MORE
FIND OUT MORE
FIND OUT MORE
FIND OUT MORE

Organised By:

Supported By:


Held In:


Celebrating:

f