Singapore MICE Forum 2025 (SMF)
What's Next?

The world is shifting—fast.

From evolving geopolitical landscapes to rapid technological advancements and the urgency of sustainability, the MICE industry stands at a pivotal moment. That’s why Singapore MICE Forum (SMF) 2025, happening from 23 to 25 July 2025, is themed What’s Next?—a call to action for industry leaders to navigate change and seize new opportunities.

Bringing together global leaders, innovators, and changemakers, SMF 2025 is the region’s premier platform for MICE professionals to connect, collaborate, and shape the future of business events. Building on past conversations around talent, sustainability, and AI, this year’s forum will focus on bold strategies, agile leadership, and transformative innovation to tackle the challenges and uncertainties facing the industry today.

The future of MICE isn’t something to predict—it’s something to create.

Are you ready to shape it?