Singapore MICE Challenge 2024 (SMC)

In the heart of Singapore’s vibrant events landscape, a new chapter in the MICE industry unfolds as Moments and Momentum converge to inspire a generation of student innovators.

The Singapore MICE Challenge 2024, organised by SACEOS in conjunction with the Singapore MICE Forum, opens its doors to students from Institutes of Higher Learning (IHLs) including Polytechnics, Institute of Technical Education (ITE), and local universities, inviting them to explore the transformative power of Moments and the unstoppable force of Momentum within our dynamic industry. As they navigate this creative landscape, students will have the opportunity to forge connections, spark inspiration, and drive positive change, contributing to the collective drive that shapes the future of business events.

This year, SMC will take on the theme “Moments and Momentum”, focusing on Digitalisation, Design Thinking, Sustainability and Wellness. Teams are invited to curate an event that explores the convergence of Moments and Momentum – to infuse their project with the infectious energy of Momentum while prioritizing the creation of meaningful Moments that resonate deeply with attendees.