The Singapore MICE Challenge (SMC) 2025 is about shaping the future of the MICE industry by showcasing the next generation of talent and providing a platform for students from Institutes of Higher Learning (IHLs) to present bold and transformative ideas.

SMC 2025 gives students the opportunity to gain real-world experience in conceptualising, testing, and organising events. It challenges participants to apply their academic knowledge in a practical setting, develop creativity, and push the boundaries of innovation in MICE.

Themed What’s Next?, the challenge is a call to action—urging students to break boundaries and redefine the future of events. In an era of disruption, it’s about going beyond tradition to create fresh, impactful experiences that will drive the next evolution of MICE.