17th June 2021 

Pioneering group of companies awarded SG SafeEvent Certification as Singapore readies for safe return of MICE events in new normal

17th June 2021 

Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) has announced the pioneering group of companies that have attained the SG SafeEvent Certification through a rigorous yet seamless certification process at an industry briefing on 14 June 2021.
The SG SafeEvent Certification Programme was launched in April during the Tourism Industry Conference organised by the Singapore Tourism Board (STB), aimed at helping Singapore enterprises gain new capabilities, ensuring consistency in safe event management practices, and delivering a sense of confidence for visitors and organisers. (Refer to SG SafeEvent Cer-tification website for more information)

The Events Industry Resilience Roadmap (IRR), which was launched last year as an opera-tional handbook for the MICE1 and Events industry, has laid the foundation through the SafeEvents Standards based on the prevailing government guidelines such as STB’s Safe Business Events (SBE) framework. To date, over 1,500 SafeEvent Ambassadors have been trained and operationally ready to be deployed at events.
As we move towards the next phase of recovery and re-opening of events, the SG SafeEvent Certification Programme will ensure that enterprises uphold the highest standards of safe management practices to deliver confidence to visitors and organisers in the Conduct, Con-struct and Compliance of safe events in Singapore.

Based on the checklist derived from Technical Reference (TR) 84 : 2021 “Safe event manage-ment for the MICE2 and Events industry” developed by the Singapore Standards Council (SSC) overseen by Enterprise Singapore (ESG), the SG SafeEvent Certification programme provides a mark of assurance for Venue Operators, Organisers and MICE Suppliers, and strengthens Singapore’s position as a leading destination for safe, trusted and innovative busi-ness events. (Refer to ANNEX B – Factsheet on the TR 84: 2021)

Since the announcement of this first-of-its-kind programme, SACEOS has put the framework through the rigour and practice of a pilot exercise to ensure the risk assessment framework and auditing process are robustly operationalized. 10 companies comprising Venues, Event Organisers and Suppliers have come onboard as the pioneering group of the SG SafeEvent Certification Programme. Six of these companies have been issued the Certification after being assessed independently by a panel of approved certifying bodies, while the remaining companies are in the process of completing the auditing process. (Refer to ANNEX A for the full list of pilot companies)

Mr Aloysius Arlando, President of SACEOS, said, “SACEOS has been preparing our indus-try for the return of physical events. There is a need for a certification system to ensure conduct and construct of events, as well as its compliance to the safety measures and protocols. En-terprises attaining the certification will provide a mark of assurance to their customers and stakeholders and inspire greater consumer confidence. It helps to strengthen Singapore’s po-sition as a safe, trusted and innovative MICE destination and allows enterprises to rethink, recalibrate their business operations for a Covid-safe environment.”

Dr Edward Koh, Executive Director, Conventions, Meetings & Incentive Travel, Singa-pore Tourism Board, said, “The SG SafeEvent Certification complements STB’s Safe Busi-ness Events framework by adding another layer of safety for business event owners, organis-ers and attendees. We will continue to work closely with our partners and stakeholders to ensure that safety remains the top priority in Singapore’s phased reopening efforts for the MICE industry.”

Mr Patrick Lim, Director, Leisure, Hospitality & Education, Enterprise Singapore, said, “The SG SafeEvent Certification will provide international visitors the added assurance that event organisers, venue operators and suppliers in Singapore have complied with interna-tional standards on hygiene and sanitisation, safe distancing and emergency management. The companies involved in the pilot have gone beyond the mandated Safe Management Measures (SMM) to develop capabilities in customising large scale events safely, containing the risk of virus spread and implementing a thorough disinfection plan. As more enterprises are certified, this will instil greater confidence in Singapore’s MICE and events industry – a key consideration in helping the industry recover.”

A copy of TR84 can be downloaded for free for a limited period during Covid-19 from Enterprise Singapore ( Interested enterprises in the MICE and Tourism ecosystem who wish to be certified or who wish to enquire about the certification can register their interest for the industry briefing with SACEOS at [email protected].