PROGRAMMES

PROFESSIONAL

EVENTS MANAGEMENT

(PEvM) COURSE

OVERVIEW

















WHO
SHOULD
ATTEND

Is designed to allow those who desire to acquire pragmatic knowledge in managing events, gaining heavily from the insights of industry practitioners whilst firmly supported by academic frameworks that will engender the confidence needed to develop and manage successful business events within a condensed timeframe.

Given the wide definition of what constitutes a business or MICE event, this course focuses on non-travel related events that are non-meeting and non-exhibitions focused.

The focus of this course is on other commercially oriented events that serve a strong marketing and communications focused role, oftentimes including a strong mix of media and entertainment options in a heady mix of what has been termed ‘Experiential communications’.

New professionals in the MICE industry looking to develop their Events Management fundamentals or Experienced Professionals seeking to refresh their knowledge.

CLASS FORMAT

Physical Classroom

DURATION

3 days

COURSE PERIOD

TBC

FEES

SGD980.00 (Member)

SGD1,320.00 (Non-Member)

CONTINUING EDUCATION (CE)

24 hours

GRANTS AVAILABLE

Receive up to 70% grant (subject to STB approval) on SACEOS courses through the Training Industry Professionals in Tourism (TIP-iT) which supports tourism companies in employee upgrading and leadership development.

COURSE
OBJECTIVES

Acquire practical knowledge and
confidence in professional
Events management, especially
Events of a commercial nature.

Develop stronger professional
interest in the Events
management industry and
thrive subsequently as an
Events Professional

Understand the key differences
between key commercial Event
genres, and how to manage
these with confidence

WHAT
YOU’LL
LEARN

Overview of Events Management Industry
The Importance of Business Events
Pre-Appointment and Proposal Phase
Key Planning Consideration
Event Architecture
The “Creative” Process of Making and Winning the Pitch
Client Management

Delivery Phase: Managing the Event
Essential Events Management Toolkit
Post-Event Phase: Event Closure and Final Briefing
Event Types and Unique Characteristics

Capturing Event Return-on-Investment (ROI)
Case Study & Role Play

DANIEL CHUA, CMP

Head MICE Architect
AONIA

MEET YOUR INSTRUCTOR

Daniel Chua developed the Professional Events Management Course (SACEOS) based on nearly 2 decades of experience designing and delivering live, hybrid and online events for MNC, government and not-for-profit clients worldwide. 

Well-versed in key aspects of Travel, Hospitality and Business events, his people-centric and outcomes focussed approach to events management has won him multiple accolades over the years. A dynamic communicator, he is a sought after trainer, speaker, judge on Business events in the region.

GO DEEPER WITH OUR

FOUNDATION PROGRAMMES

PROFESSIONAL FOUNDATION

Professional
Events
Management
(PEvM) Course

PROFESSIONAL FOUNDATION

Professional
Exhibition
Management
(PEM) Course

PROFESSIONAL FOUNDATION

Professional
Conference
Management
(PCM) Course

ANY FURTHER QUESTIONS?