Is designed to allow those who desire to acquire pragmatic knowledge in managing events, gaining heavily from the insights of industry practitioners whilst firmly supported by academic frameworks that will engender the confidence needed to develop and manage successful business events within a condensed timeframe.
Given the wide definition of what constitutes a business or MICE event, this course focuses on non-travel related events that are non-meeting and non-exhibitions focused.
The focus of this course is on other commercially oriented events that serve a strong marketing and communications focused role, oftentimes including a strong mix of media and entertainment options in a heady mix of what has been termed ‘Experiential communications’.
New professionals in the MICE industry looking to develop their Events Management fundamentals or Experienced Professionals seeking to refresh their knowledge.
Receive up to 70% grant (subject to STB approval) on SACEOS courses through the Training Industry Professionals in Tourism (TIP-iT) which supports tourism companies in employee upgrading and leadership development.
Acquire practical knowledge andconfidence in professionalEvents management, especiallyEvents of a commercial nature.
Develop stronger professionalinterest in the Eventsmanagement industry andthrive subsequently as anEvents Professional
Understand the key differencesbetween key commercial Eventgenres, and how to managethese with confidence
Overview of Events Management IndustryThe Importance of Business EventsPre-Appointment and Proposal PhaseKey Planning ConsiderationEvent ArchitectureThe “Creative” Process of Making and Winning the PitchClient Management
Delivery Phase: Managing the EventEssential Events Management ToolkitPost-Event Phase: Event Closure and Final BriefingEvent Types and Unique Characteristics
Capturing Event Return-on-Investment (ROI)Case Study & Role Play
Head MICE ArchitectAONIA
Daniel Chua developed the Professional Events Management Course (SACEOS) based on nearly 2 decades of experience designing and delivering live, hybrid and online events for MNC, government and not-for-profit clients worldwide.
Well-versed in key aspects of Travel, Hospitality and Business events, his people-centric and outcomes focussed approach to events management has won him multiple accolades over the years. A dynamic communicator, he is a sought after trainer, speaker, judge on Business events in the region.