PROGRAMMES

PROFESSIONAL

EVENTS MANAGEMENT

(PEvM) COURSE

OVERVIEW

This course focuses on other commercially
oriented events that serve a strong
marketing and communications role,
oftentimes including a strong mix of media
and entertainment options of what has
been termed ‘Experiential communications’.

These events may range from serving a
select few to thousands of people, with a
range of budgets to match that are not
always commensurate with the audience
size.

By the end of this course, the graduate will
have acquired the skills and confidence
needed to architecture and manage the
wide permutation of ‘Experiential
communications’ events.

CLASS FORMAT

Online Classroom via Zoom

DURATION

3 days (Wed – Fri)

COURSE PERIOD

22 – 24 September 2021

08 – 10 December 2021

FEES

SGD950.00 (Member)

SGD1,200.00 (Non-Member)

CONTINUING EDUCATION (CE)

15 Clock Hours Awarded

GRANTS AVAILABLE

This course is eligible for STB SkillsFuture
Study Award. The Study Award is
bond-free and can be used to defray
course fees and out-of-pocket training
expenses for tourism sector courses.
Successful applicants of the SkillsFuture
Study Awards will each receive S$5,000.

COURSE
OBJECTIVES

Acquire practical knowledge and
confidence in professional
Events management, especially
Events of a commercial nature.

Develop stronger professional
interest in the Events
management industry and
thrive subsequently as an
Events Professional

Understand the key differences
between key commercial Event
genres, and how to manage
these with confidence

WHAT
YOU’LL
LEARN

Overview of Events Management Industry
The Importance of Business Events
Pre-Appointment and Proposal Phase
Key Planning Consideration
Event Architecture
The “Creative” Process of Making and Winning the Pitch
Client Management

Delivery Phase: Managing the Event
Essential Events Management Toolkit
Post-Event Phase: Event Closure and Final Briefing
Event Types and Unique Characteristics

Capturing Event Return-on-Investment (ROI)
Case Study & Role Play

DANIEL CHUA, CMP

Head MICE Architect
AONIA

MEET YOUR INSTRUCTOR

Daniel Chua developed the Professional Events Management Course (SACEOS) based on nearly 2 decades of experience designing and delivering live, hybrid and online events for MNC, government and not-for-profit clients worldwide. 

Well-versed in key aspects of Travel, Hospitality and Business events, his people-centric and outcomes focussed approach to events management has won him multiple accolades over the years. A dynamic communicator, he is a sought after trainer, speaker, judge on Business events in the region.

GO DEEPER WITH OUR

FOUNDATION PROGRAMMES

PROFESSIONAL FOUNDATION

Professional
Events
Management
(PEvM) Course

PROFESSIONAL FOUNDATION

Professional
Exhibition
Management
(PEM) Course

PROFESSIONAL FOUNDATION

Professional
Conference
Management
(PCM) Course

ANY FURTHER QUESTIONS?