Is designed to allow those who desire to acquire pragmatic knowledge in managing events, gaining heavily from the insights of industry practitioners whilst firmly supported by academic frameworks that will engender the confidence needed to develop and manage successful business events within a condensed timeframe.
Given the wide definition of what constitutes a business or MICE event, this course focuses on non-travel related events that are non-meeting and non-exhibitions focused.
The focus of this course is on other commercially oriented events that serve a strong marketing and communications focused role, oftentimes including a strong mix of media and entertainment options in a heady mix of what has been termed ‘Experiential communications’.
New professionals in the MICE industry looking to develop their Events Management fundamentals or Experienced Professionals seeking to refresh their knowledge.
3 days (Wed – Fri)
07 - 09 June 2023
15 - 17 November 2023
CONTINUING EDUCATION (CE)
Receive up to 70% grant (subject to STB approval) on SACEOS courses through the Training Industry Professionals in Tourism (TIP-iT) which supports tourism companies in employee upgrading and leadership development.
Acquire practical knowledge and
confidence in professional
Events management, especially
Events of a commercial nature.
Develop stronger professional
interest in the Events
management industry and
thrive subsequently as an
Understand the key differences
between key commercial Event
genres, and how to manage
these with confidence
Overview of Events Management Industry
The Importance of Business Events
Pre-Appointment and Proposal Phase
Key Planning Consideration
The “Creative” Process of Making and Winning the Pitch
Delivery Phase: Managing the Event
Essential Events Management Toolkit
Post-Event Phase: Event Closure and Final Briefing
Event Types and Unique Characteristics
Capturing Event Return-on-Investment (ROI)
Case Study & Role Play
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