15th March 2023

Singapore MICE Forum to set stage for the great reset of the MICE industry

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The SMF is the premier thought-leadership, learning and networking event for the MICE industry in Singapore and the region.

[15 March 2023] – The Singapore MICE Forum (SMF), the Meetings, Incentives, Conventions and Exhibitions (MICE) industry’s choice thought-leadership event and platform to gather thinkers, visionaries, and leaders from around the world, is making a return on 26-28 July 2023 in Singapore.

Themed The Great Reset, the SMF is making a comeback at a critical time when the MICE industry is steadily recovering amidst strong demand for business events. The SMF will also galvanise the industry to reimagine its future in key areas such as Sustainability, Technology, Innovation, New Business Models and Talent.

Organised by the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS) and supported by the Singapore Tourism Board (STB), the three-day conference will gather industry professionals and leaders from the region as well as an esteemed line-up of expert speakers from the global MICE industry. We are also looking forward to welcoming back and reconnecting with industry friends from China.

To celebrate and recognise the spirit of resilience, innovation and progress of the industry achieved in the past two years, the inaugural Singapore MICE Awards will take place as part of the SMF for the first time.

Concluding the SMF will be the Singapore MICE Challenge which aims to cultivate and uncover the future of MICE talent. Students from Singapore’s institutes of higher learning will create and explore revolutionary approaches in curating an event through purposefu technology adoption, re-inventing audience experience while ensuring sustainable practices are in place.

Richard Ireland, President, SACEOS, is confident the SMF will not only further strengthen its position as the premier and choice event for the international MICE community, but also Singapore’s standing as a leading and innovative hub for the global business events industry.

He said, “As MICE events in Singapore and the region continues to make a resounding comeback, now is the time for the industry to come together to collaborate, exchange knowledge and innovate towards a more future proof and sustainable future. There can be no better platform to gather the community than the Singapore MICE Forum and no better timing for the region’s choice thought leadership and learning event to take place than now. The return of the SMF and gathering of the brightest minds in MICE will deliver a strong message that Singapore and the region is fully open and ready to welcome international attendees back to our events. We are confident that the SMF will set the stage for The Great Reset of the MICE industry!”

Yap Chin Siang, Deputy Chief Executive, STB said, “Singapore’s MICE industry has made a strong recovery, and the Singapore MICE Forum is the perfect launchpad for new ideas and partnerships to ride on that momentum. The return of SMF also affirms Singapore’s reputation as an ideal hub for the global MICE industry, where innovation and collaborations are made possible. We look forward to welcoming delegates to Singapore for SMF and working with SACEOS to build new capabilities for the MICE industry.