MICE businesses are badly impacted by COVID and operations have been disrupted for months. MICE businesses that have tried to adapt with their new products, services, and business delivery over hybrid models have grappled with communicating their new business value proposition clearly. Some also lack a relevant brand story or persuasive narrative that would help them gain mindshare, attract and compel prospects to ‘buy’ during the pandemic. More pressing than before, Business leaders, sales, and marketing managers need to master the skill to tell better stories in order to stay relevant and attractive across the economy’s cyclical changes.

In this 2-week programme, you will uncover proven frameworks to craft persuasive pitches that will help you position your company or project to secure deals.