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2023 has been a tremendous year for the MICE industry in Singapore. As the national trade association and champion for the industry, SACEOS has led the way in supporting the industry’s growth and serving our members through various initiatives.

Here are some of the key initiatives and events that we have rolled out this year:

MICE Sustainability Roadmap

The MICE Sustainability Roadmap, was launched by Singapore Tourism Board (STB) and SACEOS to set out clear targets and strategies to raise sustainability standards across Singapore’s MICE industry over the next few years.

The roadmaps are guided by the Singapore Green Plan 2030 and the United Nations (UN) Sustainable Development Goals. The MICE Sustainability Roadmap aims to position Singapore as one of the most sustainable MICE destinations in Asia Pacific. Download MICE Sustainability Roadmap here.

WA 3 Sustainable MICE – Guidelines for waste management

To enable the Singapore MICE industry to reduce its environmental impact and align with national sustainability targets, SACEOS worked with more than 20 public and private stakeholders in the MICE value chain to develop a set of guidelines for waste management.

SACEOS and the Singapore Standards Council (SSC), which is overseen by Enterprise Singapore, launched the new Workshop Agreement (WA), known as WA 3 Sustainable MICE – Guidelines for waste management, on 7 March 2023. Purchase the WA 3 here.

WA 4 Sustainable MICE – Guidelines for carbon emissions management.

SACEOS and the Singapore Standards Council (SSC), which is overseen by Enterprise Singapore, published the Workshop Agreement (WA) 4 Sustainable MICE – Guidelines for carbon emissions management in August 2023.

The standard complements the WA 3 Sustainable MICE – Guidelines for waste management launched earlier this year and was developed in close collaboration with public and private stakeholders across the MICE value chain. Purchase WA 4 Sustainable MICE – Guidelines for carbon emissions management here

MICE Internship Best Practices Guidelines

To raise the standard of internship and better attract the next generation of talent in the MICE industry, SACEOS and Singapore Tourism Board (STB) have co-developed a guide on the best practices for internship in the MICE industry.

Developed in consultation with both Institutes of Higher Learning and industry players, the guide serves to provide a set of best practices for interns and MICE businesses to reference when designing or embarking on internship programmes. It covers key areas such as objectives of internship, mentorship framework, working hours, leave benefits, allowance, workplace safety and wellbeing as well as early job offer. Download MICE Internship Guidelines here.

Singapore MICE Forum

The Singapore MICE Forum (SMF), the choice thought leadership event for the MICE industry, made a much-anticipated return on 27 July 2023 at Sands Expo & Convention Centre, Marina Bay Sands, Singapore. The three-day event brought together over 400 industry players from Singapore, the region and key global markets.

Themed The Great Reset, the SMF reflects the industry’s robust growth as major international business events continue to be hosted in Singapore. To capture growth opportunities, the SMF serves as a timely and critical platform for the industry to forge new perspectives and collaboration in key areas such as Sustainability, Talent, Innovation and New Business Models. Find out more here.

Singapore MICE Awards

The winners of the inaugural Singapore MICE Awards (SMA) were announced on 27 July 2023 at Sands Expo & Convention Centre, Marina Bay Sands, Singapore, in celebration of the achievements and contributions of the MICE industry. As the first ever award dedicated to MICE, the SMA reflects the ever-increasing role that the industry play in driving Singapore’s economic growth and tourism receipts.

The award is a testament to the unwavering resilience and spirit of innovation displayed by MICE companies and individuals over the past year. Find out more here.

Asia CEO Summit

Top executives of the world’s leading business events organisers convened at the Asia CEO Summit on 3-5 October 2023 at JW Marriott Singapore South Beach to discuss the best ways forward in investing and bringing high-quality conferences, trade shows, and exhibitions to meet the demand of Asian businesses. Find out more here.

Members Networking Events

As a member-led association, we are constantly striving to meet our members’ needs. And according to our last Membership Satisfaction Survey, our members’ main priority is to network and build stronger business relationships. We have heard your feedback and delivered a number of members networking sessions throughout the year. Find out more about the networking events we have organised here.

Courses and Programmes

At SACEOS, we are committed to equipping and educating MICE practitioners with the necessary skillsets to meet the evolving needs of the industry and event audiences. With our comprehensive suite of courses that cater to all stages of career, SACEOS continues to be the leading and trusted training provider for the industry.

To equip industry players in their sustainability journey, we have conducted workshops on Waste & Carbon management guidelines. SACEOS has also partnered with NTUC LearningHub to roll out the Certified Event Sustainability (CES) accreditation programme, Singapore’s first sustainability-focused accreditation for the tourism and events sectors.

There is much to look forward to in 2024 as the industry is well positioned for even greater growth. And at SACEOS, we remain committed in supporting the industry through various initiatives and programmes such as the upcoming Singapore MICE Sustainability Certification.

Do stay tuned to more initiatives and events coming up. If you’d like to become a SACEOS member, find out more here or contact us at [email protected]