The Thailand Convention and Exhibition Bureau (TCEB) is rolling out a plan to attract MICE events and travellers to Thailand amidst positive signs of recovery.

Part of the plan includes conducting marketing campaigns targeting specific segments that have been less affected by the pandemic, such as insurance, multi-level marketing companies and medical supplies, said Supanich Thiansing, TCEB’s director of meetings and incentives, according to the Bangkok Post.

Giving her forecast for 2022, she said the industry is expected to host 300 events this year, of which 169 of them will be meetings and incentives with 71,454 visitors, 95 of them are conventions drawing 86,740 visitors, and 49 exhibitions. Total revenue generated is expected to be 12 billion baht.

TCEB has succeeded in its bids for large global events, including the International Horticultural Expo 2026 in Udon Thani, the International Horticultural Expo 2029 in Nakhon Ratchasima, and the Specialised Expo 2028 in Phuket.

It also offers subsidies and privileges to facilitate Mice travellers, such as a Mice Lane, which has already expanded its services to Don Mueang Airport and Phuket Airport.