EVENT SPOTLIGHT: SPECIALITY & FINE FOOD ASIA

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The fourth edition of Speciality & Fine Food Asia (SFFA), Southeast Asia’s leading trade show for artisan, gourmet and fine food and drink concluded on a high note at Suntec Singapore Convention & Exhibition Centre from 22 to 24 June 2022. SFFA 2022 was held alongside Restaurant, Pub & Bar Asia (RPB Asia) and three newly launched shows – Speciality Coffee & Tea Asia (SCTA), Meat & Poultry & Asia (MPA) and Food2Go.

Organised by Montgomery Asia, the 5-in-1 show attracted over 7,300 attendees from 47 countries – exceeding the 2019 edition – and 188 exhibitors from 16 countries. To further enhance the exhibition experience, visitors were also able to continue connecting with exhibitors digitally via a digital platform.

SFFA 2022 was ablaze with activity as visitors were treated to cooking demonstrations, panel discussions and tasting opportunities. Some highlights at the Fine Food Live Stage included the European Meat Roundtable by the European Union, the launch of the &SO product line by Monde Nissin, and presentations on food tech and the latest ingredients. 

The live cooking and butchery demonstrations at the Fine Food Live Stage also gained significant traction as visitors were able to taste freshly prepared food samples made on-site with the finest ingredients by renowned chefs. At the Innovation Stage, trade visitors were able to hear from industry experts on topics such as sustainable packaging, revenue-building, organisational resilience and cloud kitchens.

This year’s edition was well supported by exhibitors from across the globe. At the 10 country pavilions, visitors were able to taste the finest food and drinks from Singapore, Australia, Belgium, Malaysia, South Africa, the United Kingdom, the United States and Uzbekistan.

Christopher McCuin, Managing Director, Montgomery Asia, said, “We are proud to declare SFFA 2022 a huge success. We have successfully bought the industry back together creating opportunities for exhibitors and visitors alike to reconnect with one another and build new business opportunities. SFFA 2022 will be superseded by its 2023 edition held next September, with a larger floor space offering more showcases, exhibitors and business opportunities at Marina Bay Sands, we can’t wait!”

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