Dear Members and Stakeholders,
Happy New Year to everyone!
We would like to take this opportunity to announce that Alaxys Liu has been appointed the new SACEOS Executive Director with effect from 2 January 2024.
Alaxys is a veteran association professional with a strong passion for creating impactful initiatives that enable dynamic exchanges and foster industry transformation. Her extensive experience spans across local and international associations. This has given her invaluable exposure to working with various government agencies, trade bodies, and businesses.
Before joining SACEOS, Alaxys served on the internationalisation chapter of the Singapore Business Federation, where she oversaw the implementation of national-level initiatives, programs, and services benefiting Singapore companies as they ventured into markets such as China, Korea, and Japan.
We look forward to Alaxys’ leadership of the Secretariat to better serve our members and the MICE industry. I’m confident that with her experience in strengthening partnerships within the industry and beyond, SACEOS will reach greater heights and continue being the champion of our industry.
We sincerely hope that you will give her your fullest support as she continues the good work of SACEOS in advocating for our industry, delivering business networking opportunities, educating the MICE workforce and driving sustainability.
Alaxys Liu, Executive Director, SACEOS, said: “I am honoured to be given this opportunity to be part of the leading MICE association that champions the interest of a key strategic industry of Singapore. I look forward to working with the Executive Committee and Secretariat team to strengthen the value that SACEOS brings to our members, and partnering with key industry partners to shape a forward-thinking and future-ready industry. Most importantly, I look forward to working with the industry, getting to know our MICE community better and adding concrete value to SACEOS.”
For any enquiries or feedback, please do not hesitate to reach out to Alaxys at  or SACEOS Secretariat at