On 24 July, over 300 industry professionals gathered for the Singapore MICE Forum (SMF) 2025, where ideas collided, conversations sparked, and the future of MICE took centre stage.

From unfiltered fireside chats with business leaders to cross-industry panels featuring voices from fashion, sports, hospitality, and technology, SMF 2025 challenged the community to think beyond business as usual — driving dialogue around innovation, collaboration, and the evolving role of MICE in shaping global connections.

The energy was palpable as thought leaders and attendees exchanged insights, explored emerging opportunities, and inspired new ways of thinking about the business events landscape.

👏 A huge thank you to all our speakers, partners, sponsors, and attendees for making SMF 2025 a truly impactful and unforgettable experience.