The 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗶𝘀𝘀𝗶𝗼𝗻 𝘁𝗼 𝗖𝗵𝗶𝗻𝗮 (𝗧𝗶𝗮𝗻𝗷𝗶𝗻), organised by 𝗦𝗔𝗖𝗘𝗢𝗦 with support from the Singapore Tourism Board (STB), is in full swing! Taking place from 8-11 January 2025, this mission offers participants the opportunity to attend the prestigious 𝗖𝗵𝗶𝗻𝗮 𝗘𝘅𝗽𝗼 𝗙𝗼𝗿𝘂𝗺 𝗳𝗼𝗿 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻 (𝗖𝗘𝗙𝗖𝗢) 𝟮𝟬𝟮𝟱, organised by the 𝗖𝗵𝗶𝗻𝗮 𝗖𝗼𝘂𝗻𝗰𝗶𝗹 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝗼𝗳 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗿𝗮𝗱𝗲 (𝗖𝗖𝗣𝗜𝗧).

With 𝟴 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝗻𝘁𝘀 𝗿𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗶𝗻𝗴 𝟴 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗲𝘃𝗲𝗻𝘁 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗲𝗿𝘀 𝗮𝗻𝗱 𝘃𝗲𝗻𝘂𝗲𝘀, the mission dives into the heart of China’s dynamic MICE industry. Highlights include attending 𝗖𝗘𝗙𝗖𝗢 𝟮𝟬𝟮𝟱, 𝗖𝗘𝗙𝗖𝗢 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝗕𝗮𝗻𝗾𝘂𝗲𝘁 and the vibrant 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲-𝗖𝗵𝗶𝗻𝗮 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗥𝗲𝗰𝗲𝗽𝘁𝗶𝗼𝗻, co-organised by 𝗦𝗧𝗕 and 𝗦𝗔𝗖𝗘𝗢𝗦, which brought together around 𝟭𝟬𝟬 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲𝘀 to foster meaningful connections and explore collaborative opportunities.

Thank you to I-Promo and Kingsmen Creatives for creating such an immersive experience for the reception.

This mission has been an invaluable platform for participants to gain key insights into China’s thriving MICE industry while forging strong partnerships with top Chinese exhibition leaders.

We would also like to extend our heartfelt congratulations to 𝗖𝗖𝗣𝗜𝗧 on the 20th anniversary of 𝗖𝗘𝗙𝗖𝗢! We look forward to strengthening partnerships with Chinese event organisers, supporting them in bringing their shows to Singapore, and using Singapore as a gateway to ASEAN markets.

Here’s to the exciting collaborations and opportunities coming to life during this mission!