Held on 23 July, the inaugural Association MICE Symposium (AMS) 2025 gathered over 100 local and international association and industry leaders to explore how associations can drive growth through strategic events.

Co-organised by SACEOS and the Singapore Business Federation, and supported by the Singapore Tourism Board, AMS 2025 sparked bold discussions on co-location strategies, international expansion, and delivering real value to members.

The symposium marked an exciting milestone in strengthening the association ecosystem and empowering leaders to create greater impact through collaboration and innovation.

👏 Thank you to all speakers, partners, and attendees for making the first edition of AMS a success!