The Business Mission to Singapore, held from 23-27 September alongside the Asia CEO Summit, was a resounding success. It featured a diverse and successful programme, including a Members Business Networking Session with top event organisers from China and India, as well as guided visits to major MICE venues across Singapore. These activities provided a unique opportunity for our members to connect, collaborate, and explore new business prospects.

Our esteemed guests gained valuable insights into market trends, fostering meaningful discussions and building lasting relationships. Experiencing Singapore’s MICE venues firsthand showcased the city’s capabilities and potential as a key player in the global MICE landscape.

This mission emphasised the importance of cross-border collaboration and highlighted Singapore’s role in driving the future of the business events industry. We thank all participants for their involvement and look forward to continued partnerships in shaping the future of the business events industry.