Do you have what it takes to bring a successful event to fruition?
A successful event is a powerful marketing platform for both events organisers and businesses in general. And is often determined by the depth of the knowledge and experience in the planning and management process. Knowledge and experience are both the currency of management; knowledge to understand the process of exhibition planning, and experience to manage the unforeseen. With a good repertoire of both, you will be able to deliver an unforgettable experience to the attendees and to your colleagues.
The Professional Exhibition Management (PEM) course is thus developed to deliver the essential concepts to professionals on how to plan, manage and market exhibitions.
Professionals who have joined the MICE & Events industry for not more than 2 years looking to acquire knowledge on basic management techniques related to the industry.
Receive up to 70% grant (subject to STB approval) on SACEOS courses through the Training Industry Professionals in Tourism (TIP-iT) which supports tourism companies in employee upgrading and leadership development.
Provide participants with acomprehensive overview of theexhibition industry
Raise the standards ofprofessionalism, service qualityand operations of the exhibitionindustry
Expose participants to thefundamental exhibition conceptsand techniques
Enhance understanding ofvarious components and entitiesinvolved in the industry
Acquire knowledge to makeinformed choices and timelyexecution of decisions
Overview of the Exhibition IndustryEvolution of the Exhibition IndustryThe Reasons Behind ExhibitionsThe Exhibition Team StructureThe Project TimelineBudgeting Event Architecture
Project Lifecycle (Conceptualisation and Programming)Exhibition Sales and MarketingPre-show/On-site ManagementTeam BriefProgrammingTear DownPost-Show Management
Supplier, Technology and TrendsPost-Show EvaluationPost-Show ReportRole of SuppliersEvent Technology
Chandran, a graduate in Economics from the University of Singapore, is a veteran in the MICE industry, having helmed Venue Management / Operations, Exhibitions Organising, and Corporate Affairs of Constellar Group Pte Ltd (formerly known as SingEx Holdings Pte Ltd), the company involved in the management of Singapore EXPO, and the management and organising of trade exhibitions. He has more than 40 years of experience in the exhibitions and conventions industry.
Fuelled by his passion to raise the new generation and share his experience, Chandran has been actively engaged in lecturing in SACEOS and various educational institutions in Singapore, and overseas.