PROGRAMMES

PROFESSIONAL

EXHIBITION MANAGEMENT

(PEM) COURSE

OVERVIEW



















WHO
SHOULD
ATTEND

Do you have what it takes to bring a successful event to fruition?

A successful event is a powerful marketing platform for both events organisers and businesses in general. And is often determined by the depth of the knowledge and experience in the planning and management process. Knowledge and experience are both the currency of management; knowledge to understand the process of exhibition planning, and experience to manage the unforeseen. With a good repertoire of both, you will be able to deliver an unforgettable experience to the attendees and to your colleagues.

The Professional Exhibition Management (PEM) course is thus developed to deliver the essential concepts to professionals on how to plan, manage and market exhibitions.

Professionals who have joined the MICE & Events industry for not more than 2 years looking to acquire knowledge on basic management techniques related to the industry.

CLASS FORMAT

Physical Classroom

DURATION

3 days (Wed – Fri)

COURSE PERIOD

1 - 3 February 2023

7 – 9 June 2023

16 – 18 August 2023

FEES

SGD980.00 (Member)

SGD1,320.00 (Non-Member)

CONTINUING EDUCATION (CE)

24 hours

GRANTS AVAILABLE

To Be Advise

COURSE
OBJECTIVES

Provide participants with a
comprehensive overview of the
exhibition industry

Raise the standards of
professionalism, service quality
and operations of the exhibition
industry

Expose participants to the
fundamental exhibition concepts
and techniques

Enhance understanding of
various components and entities
involved in the industry

Acquire knowledge to make
informed choices and timely
execution of decisions

WHAT
YOU’LL
LEARN

Overview of the Exhibition Industry
Evolution of the Exhibition Industry
The Reasons Behind Exhibitions
The Exhibition Team Structure
The Project Timeline
Budgeting Event Architecture

Project Lifecycle (Conceptualisation and Programming)
Exhibition Sales and Marketing
Pre-show/On-site Management
Team Brief
Programming
Tear Down
Post-Show Management

Supplier, Technology and Trends
Post-Show Evaluation
Post-Show Report
Role of Suppliers
Event Technology

CHANDRAN NAIR

MEET YOUR INSTRUCTOR

Chandran, a graduate in Economics from the University of Singapore, is a veteran in the MICE industry, having helmed  Venue Management / Operations, Exhibitions Organising, and Corporate Affairs of Constellar Group Pte Ltd (formerly known as SingEx Holdings Pte Ltd), the company involved in the management of Singapore EXPO, and the management and organising of trade exhibitions. He has more than 40 years of experience in the exhibitions and conventions industry.

Fuelled by his passion to raise the new generation and share his experience, Chandran has been actively engaged in lecturing in SACEOS and various educational institutions in Singapore, and overseas. 

 

GO DEEPER WITH OUR

FOUNDATION PROGRAMMES

PROFESSIONAL FOUNDATION

Professional
Events
Management
(PEvM) Course

PROFESSIONAL FOUNDATION

Professional
Exhibition
Management
(PEM) Course

PROFESSIONAL FOUNDATION

Professional
Conference
Management
(PCM) Course

ANY FURTHER QUESTIONS?