PROGRAMMES

PROFESSIONAL

EXHIBITION MANAGEMENT

(PEM) COURSE

OVERVIEW

Knowledge and experience are both the
currency of management; knowledge to
understand the process of exhibition
planning, and experience to manage the
unforeseen. With a good repertoire of both,
you will be able to deliver an unforgettable
experience to the attendees. The
Professional Exhibition Management (PEM)
course is developed to deliver the essential
concepts to professionals on how to plan,
manage and market exhibitions.

CLASS FORMAT

Online Classroom via Zoom

DURATION

3 days (Wed – Fri)

COURSE PERIOD

19 - 21 January 2022

FEES

SGD950.00 (Member)

SGD1,200.00 (Non-Member)

CONTINUING EDUCATION (CE)

19.5 Clock Hours Awarded

GRANTS AVAILABLE

This course is eligible for STB SkillsFuture
Study Award. The Study Award is
bond-free and can be used to defray
course fees and out-of-pocket training
expenses for tourism sector courses.
Successful applicants of the SkillsFuture
Study Awards will each receive S$5,000.

COURSE
OBJECTIVES

Provide participants with a
comprehensive overview of the
exhibition industry

Raise the standards of
professionalism, service quality
and operations of the exhibition
industry

Expose participants to the
fundamental exhibition concepts
and techniques

Enhance understanding of
various components and entities
involved in the industry

Acquire knowledge to make
informed choices and timely
execution of decisions

WHAT
YOU’LL
LEARN

Overview of the Exhibition Industry
Evolution of the Exhibition Industry
The Reasons Behind Exhibitions
The Exhibition Team Structure
The Project Timeline
Budgeting Event Architecture

Project Lifecycle (Conceptualisation and Programming)
Exhibition Sales and Marketing
Pre-show/On-site Management
Team Brief
Programming
Tear Down
Post-Show Management

Supplier, Technology and Trends
Post-Show Evaluation
Post-Show Report
Role of Suppliers
Event Technology

CHANDRAN NAIR

General Manager
CONSTELLAR GROUP

MEET YOUR INSTRUCTOR

Chandran Nair is the General Manager (Corporate) of Constellar Group Pte Ltd ( formerly known as SingEx Holdings Pte Ltd), the holding company involved in the management of Venues (Singapore Expo) and management & organising of trade exhibitions.

He has more than 35 years of experience in the exhibition and convention industry, including venue management. Fuelled by his passion to raise the new generation and share his experience, he has been actively lecturing in SACEOS and various educational institutions.

GO DEEPER WITH OUR

FOUNDATION PROGRAMMES

PROFESSIONAL FOUNDATION

Professional
Events
Management
(PEvM) Course

PROFESSIONAL FOUNDATION

Professional
Exhibition
Management
(PEM) Course

PROFESSIONAL FOUNDATION

Professional
Conference
Management
(PCM) Course

ANY FURTHER QUESTIONS?