PROGRAMMES

PROFESSIONAL

CONFERENCE MANAGEMENT

(PCM) COURSE

OVERVIEW

In our ever-changing market, businesses
need to be constantly aware of the current
issues and respond to the changes in the
market. Thus, conferences are often
organised to gather the individuals in the
industry and address trending issues. A
well-run conference serves to facilitate
knowledge exchange and encourage
activism in an attempt to propel the
industry forward. Through a series of
lectures and case studies, participants will
be equipped with the essential skills to
execute a seamless conference.

CLASS FORMAT

Online Classroom via Zoom

DURATION

3 days (Wed – Fri)

COURSE PERIOD

13 – 15 October 2021

FEES

SGD950.00 (Member)

SGD1,200.00 (Non-Member)

CONTINUING EDUCATION (CE)

23.5 hours

GRANTS AVAILABLE

This course is eligible for STB SkillsFuture
Study Award. The Study Award is
bond-free and can be used to defray
course fees and out-of-pocket training
expenses for tourism sector courses.
Successful applicants of the SkillsFuture
Study Awards will each receive S$5,000.

COURSE
OBJECTIVES

Introduce participants to the
basic concepts in organizing
conferences by differentiating
the key elements between
corporate and association
meetings through practical
applications of the concepts

Impart knowledge to ensure
that participants working in
supporting fields have a holistic
view of the industry to
understand the impact of the
support provided in organizing
a successful conference

Provide participants with
comprehensive information and
understanding of the industry to
make an informed choice in
making a career switch to the
conference industry

WHAT
YOU’LL
LEARN

Overview of MICE Industry
About MICE – What is the future of MICE?
Conference Publicity & Marketing
Programme Design
Speaker Management

Registration Management
Layout Planning
Risk Assessment and Contingency Planning

Overview of Association Meetings
Bidding for an Association Meetings
Case Study

GO DEEPER WITH OUR

FOUNDATION PROGRAMMES

PROFESSIONAL FOUNDATION

Professional
Events
Management
(PEvM) Course

PROFESSIONAL FOUNDATION

Professional
Exhibition
Management
(PEM) Course

PROFESSIONAL FOUNDATION

Professional
Conference
Management
(PCM) Course

ANY FURTHER QUESTIONS?