After an almost 2½ years hiatus, the 6th edition of the Singapore MICE Challenge (SMC) 2023 is back! 

Held in conjunction with the Singapore MICE Forum scheduled for 26 – 28 July 2023, the finals for SMC will take place on 28 July 2023. 

Organised by the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS), SMC is a nationwide challenge open to all current students in the fields of MICE, Events Management, Business Management, Hospitality and Tourism, in any local Institutes of Higher Learning (IHLs) including the Institute of Technical Education (ITE), polytechnics, universities and private educational institutions.

This year, SMC will take on the theme “The Great Reset – Creating the Next Generation Event”, focusing on Digitalisation, Design Thinking & Sustainability. Teams are encouraged to explore revolutionary approaches in curating an event through purposeful technology adoption, re-inventing audience experience while ensuring sustainable practices are in place.

SMC aims to:
. Provide an opportunity for students to gain real-life experiences in conceptualising, business testing and organising an event.
. Engage students by challenging them to apply theory to practice.
. Provide a platform for students to develop their creativity and present fresh and revolutionary ideas.

 Closing date to register will be 31st March 2023!