SACEOS offers many events annually that are wide-ranging, including our signature events, webinars and dialogues. They are highly customized and designed to meet our memberships’ diverse needs and the various interest groups. Our events and series are generally comprised of thought leadership, networking, member product showcase, business matching, industry-specific events and dialogues with public agencies.

Some events are exclusive for SACEOS members only and are not open to non-members. However, we do on occasion make exceptions for a special VIP invitation to guests or prospective members. In the past, our flagship and signature events are usually held in our 5-Star hotel partner venues. In contrast, our closed-door sessions, talks, and seminars are typically held at smaller, more intimate partner venues.

Every year, we challenge ourselves with our two flagship events and a national-level student competition, pushing boundaries in technology, event architecture, and partnerships, and bringing together the MICE & Events community for thought- provoking discussions and knowledge sharing.

Here’s a brief overview of our signature events and series:

We created the Singapore
MICE Forum (SMF) to connect industry players, promote learning, and uncover emerging and evolving trends from forward-thinking MICE leaders and veteran practitioners.


The event is usually structured around five key themes: innovation; technology; design; sustainability; and event trends, and will include a combination of dynamic talks, campfire sessions and case studies from thought leaders within and outside of the industry.

Singapore MICE Challenge (SMC) is an initiative by SACEOS to connect with the younger audience who are currently majoring in fields that are MICE/Events related.


Held annually in conjunction with the Singapore MICE Forum, SMC is a nationwide challenge for all tertiary students majoring in MICE or Business Events, Business Management, Hospitality and Tourism related fields.
Singapore MICE Challenge evaluates competing teams on their knowledge and understanding of the MICE/Business Events industry. Participating teams must produce a realistic and competitive event proposal which will be evaluated by veteran MICE practitioners.

We design the Asia Business Meet (ABM) to be the ideal buyer-meet-seller platform for the MICE industry.


The event facilitates direct contact between exhibitors and buyers from
domestic and international markets.

This tailor-made match-making platform allows exhibitors or event owners to contact possible business partners filtered by nature of business, position, or companies. In return, it enables event owners to search for specific brands or services. Through ABM, we have enabled connections which otherwise would not have been possible within three days.