SACEOS | ABOUT SACEOS

ABOUT SACEOS

1979

SACEOS was set up in 1979 to be the voice and champion of the meetings, incentives, conventions and exhibitions (MICE) industry, to help those in the business to develop and prosper, and to work closely with the government to meet the objective of making Singapore the best venue in Asia. Training has been and continues to be a cornerstone of SACEOS and it is a strategic pillar for the association to help members as Singapore and Asia grapple with greater competition from other regions, fight for talent, as well as manage and retain talent.
2001

To raise professionalism in the exhibition industry, SACEOS in 2001 became the first MICE industry association in the world to launch a set of technical references.

Since it was set up, SACEOS has developed and strengthened its international MICE industry network which provides global networking and business opportunities for its members.

In Singapore, government agencies SACEOS works closely with include the International Enterprise Singapore (IE Singapore) and the Singapore Exhibition & Convention Bureau (SECB), a division of the Singapore Tourism Board (STB).
2014

SACEOS achieved a milestone in this area in 2014 by bringing professional courses with international accreditation, only available in Europe and the US previously, to Singapore and accessible to MICE practitioners throughout Asia.

Our Mission
- Set the direction for the growth and development of the MICE industry.
- Promote best practices and standards.
- Enhance infrastructure and capabilities in the MICE industry.
Our Vision

To be the leading MICE association to enhance Singapore’s position as a premier global hub for the industry.

Ms Janet Tan-Collis
President
Chief Executive of East West Planners and President of SACEOS with over 35 years in the Meetings, Incentives, Congress, Events Industry.

Actively involved in the industry in Asia, having expanded East West Planners with offices in China and Malaysia, growing from a destination management company to a full service experiential solutions provider with specialization in meetings, incentives, conferences and events, in addition to leisure travel catering to a very niche market.

Harnessing Technology, mid 2015 East West Planners launched their own Interactive, Web Management Portal serving the B2B audience. Users have access, to current content and pricing with the ability to, customize, book, arrangements covering the Asia regions. Future plans are to include more Asian destinations.

Other areas of her work encompasses, business tourism development & consultation, working closely with major industry players, National Tourism Boards locally and overseas.

Currently serving
- President SACEOS Singapore Meetings, Incentive, Congress, Exhibition & Events Association [Previous positions SACEOS Hon Treasurer, SACEOS VP M & I since 2002]
- Vice President of SKAL – [Previous positions Ex- committee member of SKAL since 2013]
- Board Advisory MDIS – Management Development Institute of Singapore
- Board Director Social Enterprise - I’m Soul Inc.
- Advisory Board Publication - Business Events
Training and Speaking Engagements – As early as 1990’s Janet’s commitment to training takes her throughout Asia where she facilitates, teach, shares and lectures to industry practitioners and students. Recognized as a MICE Industry expert, her speaking engagements span across locally, regionally and internationally.

Throughout her career, Janet has won several accolades for the company as well as for herself. She was bestowed the PCMA 2016 Global Meetings Executive of the Year Recipient together with other prestigious DOM Benedictine Working Mother of the Year Award, 1990 and the travel personality of the Year for Asia Pacific at the EIBTM Show, Geneva, Switzerland, 1995.

Her key aspiration is to contribute to the future growth and progress of the “Meetings, Congress, Incentive and Events” industry in Asia Pacific by mentoring and nurturing young talent to be leaders and champions of the future. She lives by example where her personal curiosity and passion for the business drives her to continued personal growth. She has finished her ACTA professional training course to equip herself to further champion her cause for ‘Service Quality’ and ‘Service Management’

Janet firmly believes in work life balance and whenever possible she spends time with her family who lives abroad. In addition she enjoys, travelling, dining and music and feels these exposures adds to enriching her personal life and well-being.

38th Executive Committee
- President
- Honorary Secretary
- Honorary Treasurer
- Vice President, Exhibition Organisers
- Vice President, Conference Organisers
- Vice President, Meetings and Incentives Organisers
- Vice President, Events Organisers
- Vice President, Suppliers
- Immediate Past President: ex-officio who remains as a member of the Executive
- Committee Members
Members are eligible for election to be part of Executive Committee if the member has been an Ordinary member for at least two (2) years preceding the date of election.
Ms Priscilla Leong

Honorary Secretary
Priscilla is a qualified accountant as FCA (Singapore) & FCCA and currently holds the position of Global COO & Finance lead for Agility Fairs & Events Logistics that has 45 dedicated offices spread across Americas, Asia-Pacific, Europe and Middle East.

She is concurrently the Managing Director of Agility Fairs & Events Logistics in Singapore. Since joining Agility in late 2004 as CFO of the Fairs & Events Specialty of Agility, she has since acquired good experience in the exhibition and events logistics business to now lead the Fairs & Events Specialty business for Agility globally.

Priscilla first served as Honorary Treasurer for SACEOS from 2011 to 2013, then as an EXCO member from 2013 to 2015 and subsequently as Honorary Secretary from 2015 till present. She is also involved as a member in many regional and global industry associations like that of AFECA, UFI as well as the International Exhibition Logistics Association (“IELA”).

Prior to joining Agility, she held senior finance positions with two government–linked companies that are wholly-owned by Temasek Holdings that are separately in the business of venture capital management and waste recycling. Priscilla also had 10 years of experience in the banking industry covering financial control aspects of investment and international banking, as well as many years of experience as an external auditor.
Mr Ralph Hendrich

Honorary Treasurer
Ms Cecilia Hoo

VP (Exhibition Organisers)
Ms Nancy Tan

VP (Conference Organisers)
The founder and managing director of ACE:Daytons, Nancy is a respected veteran of the conventions industry in Asia, with more than 25 years of experience. She also serves as Vice President, Conference Organisers in the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS), where she held the post of Honorary Treasurer for 2014/2015. In 2017, Ace:Daytons Direct won 3 Singapore Tourism Awards, including Best Business Event Service Provider Award.
Mr Daniel Chua

VP (Meetings & Incentives)
Daniel Chua is Founder and Chief Executive of AONIA Private Limited, a client-enabler that architectures and delivers highly-customized motivational and inspirational Events that help organizations attain the fullest potential of their team and stakeholder relationships.

Daniel has managed successful Programmes and Experiences in cities including Bali, Bangkok, Beijing, Barcelona, Hanoi, Ho Chi Minh City, Kathmandu, Taipei and Singapore for clients SME and MNC clients involving C-suite leaders, senior scientists and management personnel.

Daniel is Passionate about partnering clients to architecture and deliver highly personalized Programmes and Experiences that help motivate and inspire client stakeholders for optimal organizational effectiveness, leveraging upon his global network of partners and associates including award-winning speakers, management consultants, coaches, and subject matter experts across a range of industries, skills and geographies.

Daniel has valuable business experience and networks in Education & Training, Branding, Marketing Communications, Travel and Events working with clients and stakeholders in the Automobile, Agricultural, Association, Aviation, Beauty, Chemicals, Energy, Finance, Fashion, Hospitality, Luxury, Pharmaceutical, Technology, Travel, Water, Government and Not-for-Profit sectors.

Daniel is keenly involved developing the Business Events industry, he has been VP (Meetings & Incentives) of SACEOS and chair of the SACEOS Young Leaders (2012-present); he mooted the idea of the Singapore MICE Challenge now in it’s 3rd year running (2016), and is a winner of the inaugural AFECA Young MICE Professional Awards 2015. He is also an Editorial Advisory Board member of regional trade publication BizEventsAsia.
Ms Eunice Chua

VP (Events Organisers)
In 1962, Eunice started her career as a flight stewardess with Malayan Airways, pioneer company that is both father and mother of Singapore Airlines.

She was the first batch of Training Check Stewardess with Malaysia-Singapore Airlines.

Having flown for 11 years, she then joined Qantas Airways and was the Corporate Quality & Standards Manager, setting up standards for Qantas Holidays.

After leaving the Airline in 1988, she joined a travel agency handling Outbound MICE business for several years.

Before joining SingExpress Pte Ltd recently as Director Business Development, she was the Regional Director MICE of an established travel agency, generating business and setting standards for the Company’s network for almost 20 years.

Her current role in SingExpress is to develop business, create MICE products and handle client relationship.Her ability to connect with people from all over the world makes her a key part of team’s success.
Ms Anthea Tan

VP (Suppliers)

Anthea Tan serves as the Director of Sales, Expo at Marina Bay Sands. Her role involves driving exhibition lead events into Marina Bay Sands both locally and internationally. As a per-opening team member, Anthea has served 9 years in Marina Bay Sands, exceling in different roles within the team over the years.

Prior to joining Marina Bay Sands, Anthea was a tradeshow and conference organizer for 6 years and worked in key exhibition organizing roles across operations, project management, marketing and sales in Informa, one of the world’s largest Professional Exhibition Organisers.

Being passionate about the Meetings and Business Events Industry, Anthea serves as Vice President (Suppliers) of the Singapore Association of Convention & Exhibition Organizers & Suppliers (SACEOS) in 2015 to represent the collective interest of the supplier chain within the industry in Singapore. SACEOS is the association that represents the interests of the Business Events, Meetings and Tradeshow industry in Singapore. Within SACEOS, Anthea also assumes the Chairperson role in the Sustainability committee within SACEOS where she drives developing standards, education and awareness of sustainability efforts in MICE industry.

Anthea holds a Bachelor in Business from Royal Melbourne University of Technology majoring in Marketing. She has also holds the Certified Exhibition Management (CEM) global accreditation from the International Association of Exhibitions & Events (IAEE).
Ms Rosalind Ng

Immediate Past President
Rosalind is a veteran in the MICE industry with over 30 years of working experience in the global exhibitions business. The latter employment was with Informa Group, a UK public listed company for 19 years since 1995 to 2014, as Managing Director (Asia) in which she manages their Asia business, with key responsibilities including new launches, acquisitions, and cloning of existing events in new markets. Rosalind left Informa and established Globe International Events Consultancy (GIEC) in mid 2014 as the founder and Managing Director, a home grown Company organizing their own trade fairs as well as providing event management and consultancy services.

With much passion for the industry, Rosalind is also involved in various organizations contributing her voluntary services. She is currently the Vice President of AFECA (Asian Federation of Exhibitions & Conventions Association); Chairman, AFECA Asia MICE Youth Challenge; Immediate Past President & Chairman, Communications of SACEOS (Singapore Association of Convention, Exhibition Organizers & Suppliers). She is also in the Exco Board of the STAR Association (Singapore Talent, Artistes & Resources).
Mr Aloysius Arlando

Committee Member

Aloysius Arlando is the Chief Executive Officer of SingEx Holdings, a wholly-owned subsidiary of Singapore investment company, Temasek Holdings. SingEx Holdings comprises several entities focusing on the
venue management and events development businesses. They include SingEx Venues Pte. Ltd., which manages the Singapore EXPO Convention and Exhibition Centre, the largest purpose-built MICE venue in Singapore; and SingEx Exhibitions Pte. Ltd., the event management arm which develops and manages exhibitions, conferences and other business events relating to key industries of the future economy.

Since taking over the helm in 2010, Aloysius has built up a portfolio of MICE-related ventures, both regionally and globally, as well as developed its suite of business event solutions and venue management services to new standards. Singapore EXPO was awarded Best International Venue 2016 by UK’s Exhibition News (EN). SingEx now provides venue management and consultancy services in Asian markets. Through her offices in Delhi, Guangzhou, Jakarta and Singapore, SingEx stages a portfolio of over 25 proprietary trade events in India, China, Indonesia, South Africa and Singapore.

Prior to SingEx, Aloysius spent 18 years in various leadership positions in Singapore’s public sector. While he was at the Singapore Tourism Board (STB) and Ministry of Trade & Industry, he advanced Singapore's tourism, business travel and MICE industries. He was a key member of a multi-agency committee responsible for Singapore’s Integrated Resorts projects, where he oversaw the MICE development aspects. He also served in the Ministry of Manpower where he spearheaded lifelong learning and workforce development efforts.

In 2004, Aloysius received a Public Administration Award in recognition of his achievements. Aloysius capped off his stint in the public sector as the Assistant Chief Executive of Business Travel and MICE in STB, where under his watch, Singapore emerged as the Top International Meetings City and Asia’s Top Country and City for Meetings by the Union of International Associations for the first time. He was also concurrently serving as the Executive Director of the organising committee for the Asia-Pacific Economic Cooperation (APEC) Singapore 2009 high-level meetings.

In line with his role at SingEx, Aloysius was nominated in 2014 as the Vice-Chairman of the Asia-Pacific
Chapter of The Global Association of the Exhibition Industry (UFI) and Vice-President of the International
Association of Convention Centres (AIPC) in 2015. Aloysius is now the President of AIPC, the first Asian
to assume the association’s presidency.
Ms Bibiana Lau

Committee Member
Bibiana graduated with a Diploma in Tourism Studies from Singapore Hotel Association Training and Education Centre (SHATEC) in 1993. During the 3 years course, the agenda covers a variety of syllabus ranging from Business Studies, Hospitality Management, Convention Management and Tourist Attractions Management, etc. Some of the convention experience was gathered as a trainee during a mega convention of 12,000 delegates Federation of Gynaecology and Obstetrics (FIGO) held in Singapore in 1992.

For the next 4 years, Bibiana pursued her love for the hospitality services industry with East West Executive Travellers (formerly known as Franco Asian Destination Services) as an Account Executive – Incentive & Conference gaining experience in managing incentive and conference groups.

With Singapore slowly gaining a strong foothold on the Exhibitions and Conventions sector of the Hospitality Industry, Bibiana went on to join AiC Worldwide (now know as Terrapinn) as an Operations Manager delivering mega exhibitions like Asia Theme Parks, Cards Asia and Casino & Gaming and many more industry-driven events around the Asia Pacific region like Jakarta, Manila, Kuala Lumpur, Bangkok, Shanghai, Hong Kong and as far as Dubai in the Middle East.

Being involved in the World Bank’s Privatisation Conference in Singapore in 1996 and working closely with The World Bank and The Ritz Carlton Millenia Singapore, this event saw a materialization of 800 delegates involving Singapore’s top ministerial positions and also Mr Fidel Ramos (ex-President of Philippines), it gave her the drive to pursue for more.

In 1999, Bibiana joined National Kidney Foundation Singapore (NKFS) as an in-house meeting planner. Participation in medical meetings related to nephrology, NKFS was very well presented in the various nephrology-related medical shows (EDTNA, EDTA and ASN) all over the world positioning as the leader in renal care and research in preventive measures to prolong the lives of the kidney patients.

In 2001, with the experience and knowledge gained over the last 8 years, Bibiana joined Pacific World to assist in developing Pacific World’s position in the PCO industry. Pacific World’s position in the MICE industry gave Bibiana many opportunities to understand the association market. Having personally handled a number of association and mega corporate meetings (ranging from 12,000 to 500 persons) organized in various venues and involving in the full spectrum of meetings management.

In the course of working with Pacific World, Bibiana also attended the 1st IAPCO/AACVB PCO Seminar in Singapore in April 200 and thereafter an IAPCO Advance Course in Jakarta.

In 2004, Bibiana belongs to the 1st group of graduates from the Singapore meeting industry to have achieved a designation of ‘Certified Meeting Professional – CMP’ given by Meeting Planners International in US. This program recognises individuals who have achieved the meetings industry's highest standard of professionalism.

During the course of Bibiana’s career, her work was acknowledged by the local and international clients when she won an award for Service Excellence – Gold Category in 1996 and again in May 2006.

In 2006, Bibiana decided to try another spectrum of the MICE industry by joining Suntec Singapore as Senior Manager, Convention Sales and has progressively taken on leadership positions with additional responsibilities over the last 10 years. She has consistently achieved high levels of accomplishments.

Under her dedicated leadership, the venue has secured and hosted several prominent events such as the Singapore International Water Week, Singapore International Energy Week, Singapore Garden Festival, FDI Annual World Dental Congress 2009 as well as the International Conference on Emergency Medicine 2010. Human Genome Conference in 2013, Asia Pacific Association for the Study of Liver in 2013, IFLA World Congress in 2014 and most recent will be ISMRM 2016 – just to name a few. All these huge congresses of 2,000 persons and above have been wonderful executed and managed between the Suntec Singapore and the organizer under close working relationship.

In 2013, Suntec Singapore underwent a major re-modernisation plan which saw the return of the venue as one of the world’s most technology advance venue.

During the re-modernisation, Bibiana was once again promoted to her present position of Senior Director of Sales for Suntec Singapore Convention and Exhibition Centre.

Her portfolio and responsibilities include driving business growth, strengthening Suntec Singapore’s sales initiatives, calculated business direction as well as implementing sales strategies and driving sales performance. She is also accountable for enhancing revenue growth in the traditional and new MICE segments of the venue’s core business.

Having 4 departments with a total of 37 colleagues, namely Corporate Sales, Conference and Exhibition Sales, CRM Sales Administration and Experience Management under her charge, she has collectively lead the team to achieve S$ 60 million MICE revenue per year since 2014.
Ms Selina Chavry

Committee Member
Selina, a Global citizen and Australian National, has been in the events industry for twelve years living and working all over the world before moving to Singapore in 2012.

In addition to her role as Global Managing Director of Pacific World, Selina is the Chair for Education @ SACEOS and sits on the advisory board for Business Events Asia and Incentive, Conference & Event Society Asia-Pacific.
Chua Wee Phong

Committee Member
Loo Aik Cheong

Committee Member
Aik Cheong has been in the MICE and related industry for a total of 11 years. In Cityneon, Aik Cheong has grown from being the Operations Manager of the global customised Corporate Stand team to Assistant General Manager of the Exhibition Services Division. As GM, he is focused on the operational delivery and day-to-day matters for the division. Through his many years in the business, Aik Cheong has built an in-depth understanding of both the Official Contractorship and customised Corporate Stand businesses from customer engagement to concept design to operational delivery.
Ms Susan Tan

Committee Member
Yeow Hui Leng

Committee Member
Ms Zarina Othman

Committee Member
Zarina has over twelve years of experience in consultancy, project management and business development and sponsorship strategy development in the meetings industry.

As an integral part of the business development team in MCI, Zarina has been a cornerstone in establishing key relationships with association clients and assisted in developing “to market” strategies that have exceeded the expectations of her clients. Her international sales tenacity has supported various clients in achieving objectives through successful sponsorship and exhibitor partnerships. Together with her team of regional sponsorship sales specialists based in Singapore, Zarina has successfully secured more than US$2million of financial sponsorship a year for association congresses.

As an enhancement of her scope, she has also led a research team to conduct regional market studies that would form a basis for regional engagement strategies on behalf of established international association clients.

Prior to joining MCI, Zarina worked with the Singapore Exhibition & Convention Bureau at the Singapore Tourism Board, driving initiatives to build relationships with international corporates, associations, non-profit organisations and government institutions, and with the intention of grooming and bringing new events to Singapore.

Under the auspices of the International Olympic Committee, she was part of the organizing committee at the inaugural Singapore Youth Olympic Games in 2010, wholly responsible for the Operations Centre at the Youth Olympics Village. Zarina started her career with Singex, by driving local and international Consumer and Trade exhibitions to Singapore Expo, with a focus to fuel clients’ growth and business sustainability.

Zarina volunteers her time in several passion projects and currently serves on the Executive Committee of the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) and as Council Member of the Singapore Society for Microbiology and Biotechnology. Zarina holds a Bachelor of Science (Molecular Cell Biology) from the National University of Singapore and has a passion for the field of Life Sciences.

ABOUT SACEOS

WHO ARE WE?

1979

2001

2014

WHAT WE DO?

Our Mission

Our Vision

CURRENT PRESIDENT

Ms Janet Tan-Collis

President

38th Executive Commitee

38th Executive Committee

Ms Priscilla Leong

Honorary Secretary

Mr Ralph Hendrich

Honorary Treasurer

Ms Cecilia Hoo

VP (Exhibition Organisers)

Ms Nancy Tan

VP (Conference Organisers)

Mr Daniel Chua

VP (Meetings & Incentives)

Ms Eunice Chua

VP (Events Organisers)

Ms Anthea Tan

Ms Rosalind Ng

Immediate Past President

Mr Aloysius Arlando

Committee Member

Ms Bibiana Lau

Committee Member

Ms Selina Chavry

Committee Member

Chua Wee Phong

Committee Member

Loo Aik Cheong

Committee Member

Ms Susan Tan

Committee Member

Yeow Hui Leng

Committee Member

Ms Zarina Othman

Committee Member

38^th Executive Commitee