About the Certified in Exhibition Management (CEM)
The Certified in Exhibition Management (CEM) designation is a globally recognized designation that demonstrates the highest professional standard throughout the exhibition and event management arena. It was first created in 1975 to raise professional standards in the event industry and it continues to be the premier mark of professional achievement.
The CEM designation accommodates short and long-term career goals with education that can be tailored to meet specific needs and interests. The designation is obtained by completion of nine modules offered in classroom format. The CEM Learning Programme is offered in the United States, Canada, Brazil, China, Dubai, Korea, Mexico, Portugal, Singapore, Spain, Taiwan, and Thailand.
Recertification is required every three years after the initial program is completed to maintain the certification1.
Eligibility to Enrol
Participants are required to have at least 03 years of working experience in the industry before they can be enrolled in the CEM Learning Programme.
Upon completion of each CEM module, participants are awarded 06 Continuous Education (CE) clock hours. These hours can be used in either the Application or Recertification processs of the Certified Meeting Professional (CMP) programme.
28 - 30 August 2019, Singapore
Chandran Nair General Manager, SingEx Holdings
Mr Chandran Nair is the General Manager (Project Management) of Singex Venues Pte Ltd, the company managing Singapore Expo. He has brought with him 29 years of vast experience in the exhibition and convention industry, as well as venue management.
In addition, Mr Chandran has served as a committee member in the Trade Fair & Trade Mart Committee, World Trade Centre Association, USA and as a General Manager in the World Trade Centre Club, Singapore.
Fuelled by his passion to raise the new generation, he have been actively lecturing in various educational institutions, allowing the new generation an opportunity to glean from his industry experience.
Exhibition & Events Sales Fundamentals Module
Compare and contrast selling and marketing
Design an effective database to support selling efforts
Plan and develop an effective sales plan with accompanying goals and strategies
Create a Unique Selling Proposition (USP) for an event
Employ selling techniques to handle objections and close a sale
Understand the importance of relationship selling
Develop an integrated marketing campaign for an event
Security, Risk & Crisis Management Module
Recognise the importance of risk assessment and management related to exhibitions and events
Understand the differences between a crisis and an emergency
Identify the risk management tools used to manage potential crises, emergencies and perils related to exhibitions and events
Compare and contrast crisis planning versus reacting to a crisis
Identify the security needs of an exhibition and event
Identify the essential elements in a Request for Proposal for a security vendor
Evaluate responses to a Security Request for Proposal in order to hire a competent security contractor
Understand and differentiate between the different types of event-related insurance
Identify and analyse potential crisis situations within an exhibition and event
Recognise the importance of emergency management and preparedness
Understand the basic elements of a crisis management plan
Selecting Service Contractors
Understand when to outsource
Identify different types of service contractors and available services
Articulate how local labour regulations impact exhibitions
Describe the role of the official service contractor
Develop a Request for Proposal (RFP) and select a vendor
Explain the basic elements of a service contract
Explain how the relationship between the show organiser and various contractors is managed
Purchase of Individual Module(s)
SACEOS Members: SGD 428.00 nett per module
Non-Members: SGD 513.60 nett per module
Purchase of a Full 9-module Package
SACEOS Members: SGD 3,625.16 nett
Non-Members: SGD 4,588.16 nett
Other Module Dates
9 October 2019: Conference & Meetings Management Module
10 October 2019: Floor Plan Development Module
11 October 2019: Facilities & Site Selection Module
11 November 2019: Strategic Planning & Management Module