Certified in Exhibition Management (CEM) Learning Programme - (Event Ended)

About the Certified in Exhibition Management (CEM)

The Certified in Exhibition Management (CEM) designation is a globally recognized designation that demonstrates the highest professional standard throughout the exhibition and event management arena. It was first created in 1975 to raise professional standards in the event industry and it continues to be the premier mark of professional achievement.

The CEM designation accommodates short and long-term career goals with education that can be tailored to meet specific needs and interests. The designation is obtained by completion of nine modules offered in classroom format. The CEM Learning Programme is offered in the United States, Canada, Brazil, China, Dubai, Korea, Mexico, Portugal, Singapore, Spain, Taiwan, and Thailand.

Recertification is required every three years after the initial program is completed to maintain the certification1.

Eligibility to Enrol

Participants are required to have at least 03 years of working experience in the industry before they can be enrolled in the CEM Learning Programme.

Upon completion of each CEM module, participants are awarded 06 Continuous Education (CE) clock hours. These hours can be used in either the Application or Recertification processs of the Certified Meeting Professional (CMP) programme.

Module Dates

28 - 30 August 2019, Singapore


Module Facilitator

Chandran Nair
General Manager, SingEx Holdings


Modules Outline



  1. Exhibition & Events Sales Fundamentals Module 
    • Compare and contrast selling and marketing
    • Design an effective database to support selling efforts
    • Plan and develop an effective sales plan with accompanying goals and strategies
    • Create a Unique Selling Proposition (USP) for an event
    • Employ selling techniques to handle objections and close a sale
    • Understand the importance of relationship selling
    • Develop an integrated marketing campaign for an event
  2. Security, Risk & Crisis Management Module 
    • Recognise the importance of risk assessment and management related to exhibitions and events
    • Understand the differences between a crisis and an emergency
    • Identify the risk management tools used to manage potential crises, emergencies and perils related to exhibitions and events
    • Compare and contrast crisis planning versus reacting to a crisis
    • Identify the security needs of an exhibition and event
    • Identify the essential elements in a Request for Proposal for a security vendor
    • Evaluate responses to a Security Request for Proposal in order to hire a competent security contractor
    • Understand and differentiate between the different types of event-related insurance
    • Identify and analyse potential crisis situations within an exhibition and event
    • Recognise the importance of emergency management and preparedness
    • Understand the basic elements of a crisis management plan
  3. Selecting Service Contractors 
    • Understand when to outsource
    • Identify different types of service contractors and available services
    • Articulate how local labour regulations impact exhibitions
    • Describe the role of the official service contractor 
    • Develop a Request for Proposal (RFP) and select a vendor
    • Explain the basic elements of a service contract 
    • Explain how the relationship between the show organiser and various contractors is managed 

Module Fees

Purchase of Individual Module(s)

SACEOS Members: SGD 428.00 nett per module

Non-Members: SGD 513.60 nett per module 


Purchase of a Full 9-module Package

SACEOS Members: SGD 3,625.16 nett

Non-Members: SGD 4,588.16 nett 

Other Module Dates

  • 9 October 2019: Conference & Meetings Management Module
  • 10 October 2019: Floor Plan Development Module
  • 11 October 2019: Facilities & Site Selection Module
  • 11 November 2019: Strategic Planning & Management Module
  • 12 November 2019: Event Marketing Module
  • 13 November 2019: Event Operations Module


For any assistance, please contact the Secretariat at secretariat@saceos.org.sg or +65 9732 3941.


1Recertification would only apply to participants who commence his/her CEM journey from 1 January 2018 onwards.

Packages Categories Rates



1 Raffles Boulevard,
     Level 3 Venue Management Office,
     Suntec City, Singapore 039593

Phone: +65 9732 3941

General/Course: secretariat@saceos.org.sg

Events: events@saceos.org.sg

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