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Welcome to SMF 2018


24-25 July 2018



Victoria Theatre & The Arts House



This year will be about questions and not about answers. We will
be engaging speakers and content from different disciplines and
ecosystems to connect the dots.


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ABOUT
What is SMF 2018?

What started in 2011 as a contemporary conference on face-to-face marketing (events, exhibitions and meetings) has since then grown into an interdisciplinary business community gathering thinkers, visionaries, and leaders from all around the world. SMF2018 is a 1.5 days event that brings together next generation thinkers like you who question the answers.


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​​​​​Senior Level Attendees

400+

Countries

20+

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​​​​​​Industry Leading Speakers

82

Organisations

200+

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SPEAKERS
Featured Speakers


Aaron Hung

Senior Director of Partnerships, APAC, TripAdvisor

Arvinder Gujral

Managing Director SEA & Senior Director Business Development APAC, China, Australia, Twitter

Fabian Pfortmüller

Founder & CEO, COMMUNITY

Felipe Daguila

Head JAPAC, 
Google Assistant (AI) & Strategic Products and Partnerships, Google

Frank Sliwka

COO, Electronic Sports League Asia

Manisha Seewal

Head of Marketing, Tokio Marine Insurance Singapore Ltd

Martin Enault

CEO, APAC, C2 International

Sherrif Karamat

President & CEO, PCMA

Stephen Ho

President – Greater China, Global Operations, Hyatt Hotels & Resorts


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​​​​​​​EXPERIENCE

What’s Happening at SMF 2018?

This year's SMF2018 will be about questions and not about answers. We will be engaging speakers and content from different disciplines and ecosystems. Expect to learn from the best how to create, engage, multiply and monetise your communities. Whether you are a marketer, member, of MICE industry, academia or simply interested in communities, this is your event.



​​​​​​​Exceptional Keynotes

Some rocked the boat. Others changed the
game but they all questioned the answers.
This year’s lineup features industry disruptors, seasoned enterprise leaders, and the best and brightest business talent.

Knowledge Transfer

More than 80 speakers from globally successful brands, pioneers, and game changers. Expect game-changing content formats highlighting big ideas in communities, innovation and creativity.

Multidisciplinary Connections

400 visionaries from the fields of marketing,
events, advertising, associations, media,
technology, digital, HR, agencies and leadership connect in SMF 2018. Different networking formats make for new relationships.
Be ready for a non peer-to-peer experience.

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TRACKS
Topics

 

Learn – Unlearn

Data vs Insights

E-Communities

Unconferences

Marketing Technology




The Future of Meetings

Future of Media Consumption

Innovating Business Model

The Changing Role of Marketers

Unlocking Crowdsourcing




Achieving Exponential Growth

Building Communities Tomorrow

Artificial Intelligence for Dummies

The Art of Strategizing Brands

Bringing Communities Together F2F



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AGENDA
2018 Programmme


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OPENING

Victoria Theatre & The Art House

THE POWER OF (WORK) PLACE BREAKOUT

JASON TAPER
Regional Vice President Global Client Collaboration, Asia Pacific, Steelcase

More


THE NEW ROLE OF A MARKETER BREAKOUT

MANISHA SEEWAL
Head of Marketing, Tokio Marine Insurance Singapore Ltd

More


CROWDSOURCING: UNLOCKING THE BEAST IN COMMUNITY ENGAGEMENT BREAKOUT

EPI LUDVIK
Founder & CEO, Crowdsourcing Week


STEVE ARMITAGE
General Manager – Destination, Auckland Tourism, Events and Economic Development (ATEED)

More


TBC

Victoria Theatre & The Art House

DATA AS THE NEW CURRENCY: FROM DATA TO INSIGHTS BREAKOUT

CARLOS HERNANDEZ
Head Market Insights, GMEA, APAC, Abbott Labs

More


ASIAN VS WESTERN CONSUMERS: A NEUROMARKETING TALE BREAKOUT

GEMMA CALVERT
Professor of Marketing Nanyang Business School, NTU

More


VALUE CREATION FOR COMMUNITIES ASSOCIATIONS AND NETWORKS BREAKOUT

ALESSANDRO CORTESE
CEO, European Society for Radiotherapy and Oncology


ANNA RATALA
Head, Slush Singapore

More


BUSINESS MODEL FOR INNOVATION BREAKOUT

SHERRIF KARAMAT
President & CEO, PCMA


KAREN BOLINGER
CEO, Melbourne Convention Bureau

More


LEARNING FROM FAST GROWTH INDUSTRIES: THE ESPORTS BUSINESS MODEL BREAKOUT

FRANK SLIWKA
COO, Electronic Sports League Asia


ALLAN PHANG
AirAsia Allstars Engagement and Internal Branding, People and Culture, AirAsia (Group)

More


THE MICE INNOVATION CHALLENGE BREAKOUT

SPEAKER TBC
TBC

More


TRANSFORMING YOUR ORGANISATION BREAKOUT

GERALD MACKENZIE
Director: Innovation and Business Transformation, Credit Suisse


WENDY HOGAN
CX & Marketing Strategy Director, Oracle

More


INTRODUCTION TO RESTORATIVE INNOVATION BREAKOUT

VIRGINIA CHA
Professor Entrepreneurship

More



PLENARY

Victoria Theatre & The Art House

*Note: The programme above is subjected to change





Partners & Sponsors


Brought to you by


Strategic Partner


Held in


Organised in Conjunction with


Strategic Media Partner


Industry Media Partner


Supporting Media Partner​​​​​​​​​​​​​​





Supported by

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Supporting Association





SMF 2018


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All contents © 2018 SACEOS
All right reserved 


1 Raffles Boulevard,
Level 3 Venue Management Office,
Suntec City, Singapore 039593

+65 9732 3941


General/Course Enquiries
secretariat@saceos.org.sg

Events Enquiries
event@saceos.org.sg

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