About the Certified in Exhibition Management (CEM)
The Certified in Exhibition Management (CEM) designation is a globally recognized designation that demonstrates the highest professional standard throughout the exhibition and event management arena. It was first created in 1975 to raise professional standards in the event industry and it continues to be the premier mark of professional achievement.
The CEM designation accommodates short and long-term career goals with education that can be tailored to meet specific needs and interests. The designation is obtained by completion of nine modules offered in classroom format. The CEM Learning Programme is offered in the United States, Canada, Brazil, China, Dubai, Korea, Mexico, Portugal, Singapore, Spain, Taiwan, and Thailand.
Recertification is required every three years after the initial program is completed to maintain the certification1.
Upon completion of each CEM module, participants are awarded 06 Continuous Education (CE) clock hours. These hours can be used in either the Application or Recertification processs of the Certified Meeting Professional (CMP) programme.
2 - 4 December 2019, Singapore
Chandran Nair General Manager, SingEx Holdings
Mr Chandran Nair is the General Manager (Project Management) of Singex Venues Pte Ltd, the company managing Singapore Expo. He has brought with him 29 years of vast experience in the exhibition and convention industry, as well as venue management.
In addition, Mr Chandran has served as a committee member in the Trade Fair & Trade Mart Committee, World Trade Centre Association, USA and as a General Manager in the World Trade Centre Club, Singapore.
Fuelled by his passion to raise the new generation, he have been actively lecturing in various educational institutions, allowing the new generation an opportunity to glean from his industry experience.
Jimmy Lau Adult Educator/ Facilitator
Jimmy spent 40 years in the MICE industry. He served in various appointments, including President of Reed Exhibitions Singapore and Managing Director for Experia Events where he co-founded Singapore Airshow.
Having been closely associated with the commercial aviation and aerospace defence industry for more than 20 years, he co-founded Singapore’s first low-cost airline “Valuair” in 2005.
He is a member of the Youth Aviation Advisory Board Singapore and Chairs the Licensing and Disciplinary Committee for the Malaya Racing Association and the Marketing Communication Committee for Singapore Turf Club.
Today, he runs his own security firm, providing manpower and security equipment for hotels and commercial buildings.
Jimmy is ACTA certified and as an Adult Educator, his job relates to the direct development of people within the security industry.
He is particularly keen in international marketing, working in cross-cultural environment and brand building. Jimmy also served as President of SACEOS from 1998 – 2002.
Lloyd TAN General Manager (Government & Lifestyle), Experia Events
Lloyd is passionate about Exhibition & Conference and he believes that “it really works!”
With more than 30 years of combined experience in the media, and exhibition industry, he has gained considerable on-the-ground experience and insights of the industry to make events work.
Lloyd’s experience and expertise covers strategic marketing, sales and project management as well as marketing communications, attendee marketing and conference departments. He is currently with Experia Events Pte Ltd as the General Manager – Government & Lifestyle Group.
Armed with a Master degree in Communication Management, Lloyd is able to effectively use his academic knowledge, professional experience and leadership abilities to actively serve the business and academic communities. He is currently a member of the Academic Advisory Committee of Singapore Polytechnic (SP) and Institute of Technical Education (ITE). He is also a Mentor under the NUSS-Residential Colleges Mentorship Programme. He was a past Honorary Secretary in SACEOS - Singapore Association of Exhibition and Convention Organisers & Suppliers.
Event Operations (EO) Module
Understand the four project management functions
Develop an Event Specification Guide
Develop an agenda and facilitate a “pre-con” meeting with key stakeholders
Develop an Exhibitor Manual
Compare and contrast the types of insurance needed for an event
Understand and explain the key considerations of move-in and move-out
Identify the security requirements needed during move-out
Explain the value of conducting a post-event evaluation
Strategic Planning and Management (SPM) Module
Understand the CEIR Census and Index
Differences between B2B and B2C events
Roles of exhibition organizer, attendee and exhibitor
Purposes of corporate private exhibitions and events
Ways to grow exhibitions
Define strategic enterprise management (SEM)
Understand different models of strategic planning
Major components of a strategic plan
The strategic planning process
Differentiate between strategic enterprise management and the strategic planning process
Benefits of strategic planning and management
Major elements of project management process
How project management develops goals and objectives
Create a project charter
Elements of work breakdown structure (WBS)
Managing and motivating a project management team
Event Marketing (EM) Module
Develop measurable marketing goals, objectives and promotional timelines
Conduct marketplace and competitive analysis
Understand and explain the elements of a marketing plan
Develop a marketing plan
Compare and contrast attendee/visitor and exhibitor profiles
Understand and utilize marketing tools to effectively promote exhibitions and events to attendees, exhibitors and sponsors
Identify and assign appropriate staff and budget for resources needed to implement marketing plans
Develop metrics to evaluate the effectiveness of individual marketing strategies
Purchase of Single Module or Modules in 3s
SACEOS Members: SGD 449.40 nett per module
Non-Members: SGD 588.50 nett per module
Purchase of a Full 9-module Package
SACEOS Members: SGD 3,625.16 nett
Non-Members: SGD 4,588.16 nett
Upon confirmation, 100% of your total amount will be charged if you cancel or No show.
Singapore Tourism Board (STB) SkillsFuture Award (MICE Sector)
The study award supported 4 courses by SACEOS (Professional Exhibition Management (PEM) Course, Professional Conference Management (PCM) Course, Certified in Exhibition Management (CEM) Course, Professional Event Management (PEvM) Course). Please refer to link for more information.
Other Module Dates
28 August 2019: Exhibition & Event Sales Fundamentals Module
29 August 2019: Security, Risk & Crisis Management Module
30 August 2019: Selecting Service Contractors
9 October 2019: Conference & Meetings Management Module
10 October 2019: Floor Plan Development Module
11 October 2019: Facilities & Site Selection Module
11 November 2019: Strategic Planning & Management Module