Certified in Exhibition Management (CEM) Learning Programme - (Event Ended)

About the Certified in Exhibition Management (CEM)

The Certified in Exhibition Management (CEM) designation is a globally recognized designation that demonstrates the highest professional standard throughout the exhibition and event management arena. It was first created in 1975 to raise professional standards in the event industry and it continues to be the premier mark of professional achievement.

The CEM designation accommodates short and long-term career goals with education that can be tailored to meet specific needs and interests. The designation is obtained by completion of nine modules offered in classroom format. The CEM Learning Programme is offered in the United States, Canada, Brazil, China, Dubai, Korea, Mexico, Portugal, Singapore, Spain, Taiwan, and Thailand.

Recertification is required every three years after the initial program is completed to maintain the certification1.

Upon completion of each CEM module, participants are awarded 06 Continuous Education (CE) clock hours. These hours can be used in either the Application or Recertification processs of the Certified Meeting Professional (CMP) programme.

Module Dates

2 - 4 December 2019, Singapore


Module Facilitators

Chandran Nair
General Manager, SingEx Holdings

Jimmy Lau
Adult Educator/ Facilitator

Lloyd TAN
General Manager (Government & Lifestyle), Experia Events

Modules Outline

  1. Event Operations (EO) Module 
    • Understand the four project management functions
    • Develop an Event Specification Guide
    • Develop an agenda and facilitate a “pre-con” meeting with key stakeholders
    • Develop an Exhibitor Manual
    • Compare and contrast the types of insurance needed for an event
    • Understand and explain the key considerations of move-in and move-out
    • Identify the security requirements needed during move-out
    • Explain the value of conducting a post-event evaluation

  2. Strategic Planning and Management (SPM) Module 
    • Understand the CEIR Census and Index
    • Differences between B2B and B2C events
    • Roles of exhibition organizer, attendee and exhibitor
    • Purposes of corporate private exhibitions and events
    • Ways to grow exhibitions
    • Define strategic enterprise management (SEM)
    • Understand different models of strategic planning
    • Major components of a strategic plan
    • The strategic planning process
    • Differentiate between strategic enterprise management and the strategic planning process
    • Benefits of strategic planning and management
    • Major elements of project management process
    • How project management develops goals and objectives
    • Create a project charter
    • Elements of work breakdown structure (WBS)
    • Managing and motivating a project management team

  3. Event Marketing (EM) Module 
    • Develop measurable marketing goals, objectives and promotional timelines
    • Conduct marketplace and competitive analysis
    • Understand and explain the elements of a marketing plan
    • Develop a marketing plan
    • Compare and contrast attendee/visitor and exhibitor profiles
    • Understand and utilize marketing tools to effectively promote exhibitions and events to attendees, exhibitors and sponsors
    • Identify and assign appropriate staff and budget for resources needed to implement marketing plans
    • Develop metrics to evaluate the effectiveness of individual marketing strategies


Module Fees

Purchase of Single Module or Modules in 3s

SACEOS Members: SGD 449.40 nett per module

Non-Members: SGD 588.50 nett per module 


Purchase of a Full 9-module Package

SACEOS Members: SGD 3,625.16 nett 

Non-Members: SGD 4,588.16 nett 


Cancellation Policy 

Upon confirmation, 100% of your total amount will be charged if you cancel or No show.

Funding Available

  • Singapore Tourism Board (STB) SkillsFuture Award (MICE Sector) 

The study award supported 4 courses by SACEOS (Professional Exhibition Management (PEM) Course, Professional Conference Management (PCM) Course, Certified in Exhibition Management (CEM) Course, Professional Event Management (PEvM) Course). Please refer to link for more information. 

Other Module Dates

  • 28 August 2019: Exhibition & Event Sales Fundamentals Module
  • 29 August 2019: Security, Risk & Crisis Management Module
  • 30 August 2019: Selecting Service Contractors 
  • 9 October 2019: Conference & Meetings Management Module
  • 10 October 2019: Floor Plan Development Module
  • 11 October 2019: Facilities & Site Selection Module
  • 11 November 2019: Strategic Planning & Management Module
  • 12 November 2019: Event Marketing Module
  • 13 November 2019: Event Operations Module

For any assistance, please contact the Secretariat at secretariat@saceos.org.sg or +65 9732 3941.

1Recertification would only apply to participants who commence his/her CEM journey from 1 January 2018 onwards.

Packages Categories Rates



1 Raffles Boulevard,
     Level 3 Venue Management Office,
     Suntec City, Singapore 039593

Phone: +65 9732 3941

General/Course: secretariat@saceos.org.sg

Events: events@saceos.org.sg

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