Certified in Exhibition Management (CEM) Learning Programme - (Event Ended)

About the Certified in Exhibition Management (CEM)

The Certified in Exhibition Management (CEM) designation is a globally recognized designation that demonstrates the highest professional standard throughout the exhibition and event management arena. It was first created in 1975 to raise professional standards in the event industry and it continues to be the premier mark of professional achievement.

The CEM designation accommodates short and long-term career goals with education that can be tailored to meet specific needs and interests. The designation is obtained by completion of nine modules offered in classroom format. The CEM Learning Programme is offered in the United States, Canada, Brazil, China, Dubai, Korea, Mexico, Portugal, Singapore, Spain, Taiwan, and Thailand.

Recertification is required every three years after the initial program is completed to maintain the certification1.

Eligibility to Enrol

Participants are required to have at least 03 years of working experience in the industry before they can be enrolled in the CEM Learning Programme.

Upon completion of each CEM module, participants are awarded 06 Continuous Education (CE) clock hours. These hours can be used in either the Application or Recertification processs of the Certified Meeting Professional (CMP) programme.

Module Dates

12 - 14 November 2018, Singapore


Module Facilitators

Edward Liu, PBM
Group Managing Director, Conference & Exhibition Management Services (CEMS)

Lloyd TAN
General Manager (Government & Lifestyle), Experia Events

Chandran Nair
General Manager, SingEx Holdings


Modules Outline

  1. Strategic Planning & Management Module (12 November 2018)
    • Understand the CEIR Census and Index
    • Differences between B2B and B2C events
    • Roles of exhibition organiser, visitor and exhibitor
    • Purposes of corporate private exhibitions and events
    • Ways to grow exhibitions
    • Define Strategic Enterprise Management (SEM)
    • Understand different models of strategic planning
    • Major components of a strategic plan
    • The strategic planning process
    • Differentiate between Strategic Enterprise Management and the Strategic Planning Process
    • Benefits of strategic planning and management
    • Major elements of project management process
    • How project management develops goals and objectives
    • Create a project charter
    • Elements of Work Breakdown Strcuture (WBS)
    • Managing and motivating a project management team
  2. Event Marketing Module (13 November 2018)
    • Develop measurable marketing goals, objectives and promotional timelines
    • Conduct marketplace and competitive analysis
    • Understand and explain the elements of a marketing plan
    • Develop a marketing plan
    • Compare and contrast attendee/visitor and exhibitor profiles
    • Understand and utilise marketing tools to effectively promote exhibitions and events to attendees, exhibitors and sponsors
    • Identify and assign appropriate staff and budget for resources needed to implement marketing plans
    • Develop metrics to evaluate the effectiveness of individual marketing strategies
  3. Event Operations Module (14 November 2018)
    • Understand the four project management functions
    • Develop an Event Specification Guidce
    • Develop an agenda and facilitate a "pre-con" meeting with key stakeholders
    • Develop an Exhibitor Manual
    • Compare and contrast the types of insurance needed for an event
    • Understand and explain the key considerations of move-in and move-out
    • Identify the security requirements needed during move-out
    • Explain the value of conducting a post-event evaluation

Module Fees

Purchase of Individual Module(s)

SACEOS Members: SGD 428.00 nett per module

Non-Members: SGD 513.60 nett per module 


Purchase of a Full 9-module Package

SACEOS Members: SGD 3,466.80 nett

Non-Members: SGD 4,160.15 nett 


Other Module Dates

  • 12 November 2019: Strategic Planning & Management 
  • 13 November 2019: Events Marketing
  • 14 November 2019: Events Operations


For any assistance, please contact the Secretariat at secretariat@saceos.org.sg or +65 9732 3941.


1Recertification would only apply to participants who commence his/her CEM journey from 1 January 2018 onwards.

Packages Categories Rates
Certified in Exhibition Management (CEM) Learning Programme
CEM (Member - Package)
12 November 2018 - 22 March 2019
Certified in Exhibition Management (CEM) Learning Programme
CEM (Non - Member Package)
12 November 2018 - 22 March 2019
Non - Member


1 Raffles Boulevard, Level 3 Venue Management Office, Suntec City, Singapore 039593

Phone: +65 9732 3941

General/Course Enquiries: secretariat@saceos.org.sg

Events Enquiries: events@saceos.org.sg

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