Integrated Communications in MICE Workshop

About the Workshop

This one-day workshop will provide participants with the insight, skills and structure to manage integrated communications specifically in the MICE sector. It will use examples from the MICE sector throughout the entire day to bring to light how to use integrated communications specific to our industry.

Upon completion of the workshop, participants are awarded 06 Continuing Education (CE) clock hours1. These hours can be used in either the Application or Recertification processs of the Certified Meeting Professional (CMP) programme.


Learning Objectives

The benefit of integrated communications in the MICE sector include:

  • Consistency of message around your destination, venue or service
  • Credibility of brand in the MICE marketplace
  • Results out of your marketing efforts
  • Savings on marketing budgets for your MICE segment


Workshop Outline

  • What is the role of a strategy in the MICE sector, and why it’s important when talking to those buying and using events
  • Finding insights from the event market
  • PR
  • Social Media
  • Story telling – how to tell your story in a unique way through your channels and the MICE media
  • Messaging - how to construct messages that will stick with your audience
  • Marketing Channels


Workshop Fees

SACEOS Members: SGD 704.10 nett (SGD 658.00 after 7% GST)

Non-Members: SGD 896.70 nett (SGD 838.00 after 7% GST)


Workshop Dates

  • Q2 2018


For any assistance, please contact the Secretariat at secretariat@saceos.org.sg or +65 9732 3941.

1EIC account information has to be given to SACEOS by the course participant in order to claim his/her accredited CE hours after course.


1 Raffles Boulevard, Level 3 Venue Management Office, Suntec City, Singapore 039593

Phone: +65 9732 3941

General/Course Enquiries: secretariat@saceos.org.sg

Events Enquiries: events@saceos.org.sg

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