Professional Events Management - (Event Ended)

About PEvM Course

The Professional Events Management (PEvM) Course is designed to allow those who desire to acquire pragmatic knowledge in managing events, gaining heavily from the insights of industry practitioners whilst firmly supported by academic frameworks that will engender the confidence needed to develop and manage successful business events within a condensed timeframe.

Given the wide definition of what constitutes a business or MICE event, this course focuses on non-travel related events that are non-meeting and non-exhibitions focused. Given this definition, the focus of this course is on other commercially oriented events that serve a strong marketing and communications focused role, oftentimes including a strong mix of media and entertainment options in a heady mix of what has been termed ‘Experiential communications’. These events may range from serving a select few to thousands of people, with a range of budgets to match that are not always commensurate with the audience size.

By the end of this course, the graduate will have acquired the skills and confidence needed to architecture and manage the wide permutation of ‘Experiential communications’ events clients seek to meet their marketing communications needs. As a result, ‘personal events’ such as birthday and weddings will not fall into this ambit, although the skills learned from this course will certainly contribute greatly to these events.

Upon completion of the PEvM course, participants will be awarded 15 Continuous Education (CE) clock hours1. These hours can be used in either the Application or Recertification processs of the Certified Meeting Professional (CMP) programme.

Course Dates

19 - 21 August  2019, Singapore


Course Facilitator 


Daniel Chua, CMP
Head MICE Architect, AONIA


Course Outline

The PEvM course consists of the following topics:

  • Introduction, Definition & Structure
  • Event Architecture
  • Budgeting & Finance
  • Marketing & Branding
  • Vendor Selection
  • Event Management Processes
  • Operations & Logistics
  • Post-Event


Who Should Attend

This programme is suitable for those who:

  • Are projector coordinators, project executives and juniors (sales/project) managers
  • Have joined the events industry for less than 2 years
  • Wish to enhance their understanding of how the events industry operates
  • Wish to acquire knowledge on basic management techniques related to the industry
  • Have just graduated and wish to explore opportunities in the events industry


Course Fees

SACEOS Members: SGD 1,016.50 nett 

Non-Members: SGD 1,284.00 nett 


Members Access code is required during registration in order for registrant to enjoy the members' rates. Click here to verify if your organisation is a current member of SACEOS. Members may email to retrieve the members access code.


Upcoming Course Dates

- TBA 2020 

For any assistance, please contact the Secretariat at or +65 9732 3941.

1EIC account information has to be given to SACEOS by the course participant in order to claim his/her accredited CE hours after course.

Packages Categories Rates



1 Raffles Boulevard,
     Level 3 Venue Management Office,
     Suntec City, Singapore 039593

Phone: +65 9732 3941



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