Professional Events Management (PEvM) Course

PEvM Course Update February 3 - 5, 2021

As we evolve to meet the changing needs of our industry, we are also shaping all our courses to include segments on the management of virtual events by guest lecturers.

In the first of our PEvM course in 2021, alongside trainer Daniel Chua, we have invited Stefan Ye to elaborate on the first day afternoon on the considerations necessary to effectively run your virtual events for your clients. Stefan Ye is an experienced virtual events consultant specializing in tech events, audio visual, conferences and exhibitions.

You will take away some key insights on the various aspects and considerations managing your livestreams and/or webinars. What are the various platforms available to host your event and how do you determine which platform to use; the software and hardware consideration you require to run a fully online or hybrid event; the differences in preparation and execution of an online event vs physical event.

About the PEvM Course

The Professional Events Management (PEvM) Course is designed to allow those who desire to acquire pragmatic knowledge in managing events, gaining heavily from the insights of industry practitioners whilst firmly supported by academic frameworks that will engender the confidence needed to develop and manage successful business events within a condensed timeframe.

Given the wide definition of what constitutes a business or MICE event, thiscourse focuses on non-travel related events that are non-meeting and non-exhibitionsfocused. Given this definition, the focus of this course is on other commercially oriented events that serve a strong marketing and communications focused role, oftentimes including a strong mix of media and entertainment options in a heady mix of what has been termed ‘Experiential communications’. These events may range from serving a select few to thousands of people, with a range of budgets to match that are not always commensurate with the audience size.

By the end of this course, the graduate will have acquired the skills and confidence needed to architecture and manage the wide permutation of ‘Experiential communications’ events clients seek to meet their marketing communications needs. As a result, ‘personal events’ such as birthday and weddings will not fall into this ambit, although the skills learned from this course will certainly contribute greatly to these events

Upon completion of the PEvM course, participants will be awarded 15 Continuing Education (CE) clock hours¹. These hours can be used in either the Application or Recertification processs of the Certified Meeting Professional (CMP) programme.

Learning Objectives

The purpose of the course is to:

• Provide participants with a comprehensive overview of the events industry;
• Expose participants to the fundamental events concepts and techniques;
• Provide pragmatic knowledge in managing events;
• Enhance the skills and knowledge of current practitioners.

Course Outline

The PEvM course consists of the following topics:

• Introduction, Definition & Structure
• Event Architecture
• Budgeting & Finance
• Marketing & Branding
• Vendor Selection
• Event Management Processes
• Operations & Logistics
• Post-Event

Course Fees

SACEOS Members: (SGD 950.00 after 7% GST) SGD 1016.50 nett 

Non-Members: (SGD 1,200.00 after 7% GST) SGD 1,284.00  nett

Course Dates

ENROL HERE!

For any assistance, please contact the Secretariat at secretariat@saceos.org.sg or +65 9732 3941.