At a macro level, the Asian market continues to hold great promise given her rising affluence, reasonable GDP growth and regional collaborations. With all these factors at play, how has our industry leveraged on opportunities in “our backyard” and engaged our community?
At a micro level, the rise of technology is a double-edged sword – improving accessibility yet creating distractions. The digital age of online-offline platforms are evolving to make business events smarter. Hopefully, maximising ROI for participants and event owners. Event and Exhibition owners and designers are driven to curate and harvest more relevant content and engaging the participants through experiential activities. The challenge faced by the events industry is in its ability to engage the audience from the conceptualisation to materialisation stages of events. The Singapore MICE Forum 2017 brings answers to the question, “Are we really engaging?”.