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Singapore MICE Forum2013: The New Paradigm

Wednesday, July 17, 2013


SINGAPORE, 17 July 2013- Global strategies to manage change and activate plans to tackle prevalent issues, is the urgent call at the third Singapore MICE Forum (SMF 2013).

Held on 18 and 19 July at the Marina Bay Sands Expo and Convention Centre, the forum is a hard business working session that convenes professionals from across the world to brainstorm strategies to grow the US$1.16 trillion industry (Global Association of Exhibition Industry or UFI).

This year’s forum sets the tone to catalyse action plans, as unprecedented global changes revolutionise the way businesses are conducted.

The forum’s theme of The New Paradigm etches the irreversible transformations to which the industry must adapt, manage and rise above in order to survive. Key focal areas are:

1.     Talent Sourcing and Development:

The competition for talent will intensify with dramatic demographic shifts. For an industry that suffers the prevalent problems of talent shortage and low retention rates, it will be even more challenging to find new sources of talent and retain these. The SMF heralds a call for galvanized global effort to (i) raise the industry’s status in order to attract new talent sources (ii) raise productivity levels through manpower training and (iii) raise job retention rates through comprehensive career development.

2.     Surviving the Global Changes:

Sourcing and keeping business in a turbulent world is not confined to the MICE industry. The global nature of the MICE business exposes the industry to more dynamic shifts, and companies have to find new value streams to grow.

3.     Managing Crises :

From acts of God to acts of terrorists, the global MICE industry is especially vulnerable. With complex supply chains and operations, the industry focuses on ways to tackle emergencies. Crisis Management is integral to business success.

The SMF, organized by SACEOS, with the support of the Singapore Tourism Board, has established the annual event as an intensive working platform that will give rise to new global initiatives.

Janet Tan-Collis, the newly elected SACEOS President, said: “We are calling for all delegates to come up with their action plans and share these with colleagues across the world.”

Next year’s SMF, scheduled in July 2014, aims to catalyse action plans in talent development, business innovation and responsible business practices, as ways to revolutionise the industry.

SACEOS is setting the tone for SMF 2014 by calling on all delegates to formulate and share action plans.

Background notes:

ABOUT SACEOS: Background information on SACEOS can be found at www.saceos.org.sg

MICE FACTS AND FIGURES:  For latest facts and figures on Singapore’s MICE industry, please visit http://www.yoursingapore.com/content/mice/en.html

Note to editors:

For further information or assistance with SACEOS materials and or interviews, please contact:

Mei-Sin Yeow, Director, Marketing and Communications

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Tel: (65) 6379 5303