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SACEOS Activate Talent and Business Development

Thursday, July 18, 2013


Singapore, 18 July 2013– SACEOS, Singapore’s national association for the MICE industry, has embarked on two major initiatives to tap talent and business sources in Singapore.

These aim to address two crucial issues : (i) the talent shortage and retention problems (ii) expanding the MICE community to increase business and talent development opportunities.

SACEOS’ newly elected President, Janet Tan-Collis (CEO, East West Planners), announced the initiatives at the third Singapore MICE Forum on 18 July, at the Marina Bay Sands Expo and Convention Centre.

Tan-Collis explains: “Our strategies are two-pronged: build a talent pool and expand our business network.

“To students, SACEOS needs to excite them about the MICE business, raise awareness for the industry’s prospects and career development opportunities. We will nurture and mentor young talent, our next line of MICE leaders for Singapore.

 “Secondly, SACEOS wants to integrate the host of ancillary service providers who have always supported our business, but have yet to be conferred the status of MICE businesses and become a part of the MICE industry.

“They have long been a part of the industry’s value chain. It is time we start involving them more in our various activities. This will incorporate new opportunities for business exchange and learning within the MICE industry.”


The SMF 2013 marks SACEOS’ foray into the educational segment with its first ever MICE Open House for tertiary level students held on 19 July. More than 500 students from 15 institutions will attend the inaugural event at Marina Bay Sands, to meet with MICE companies and professionals.

This marks SACEOS’ first concerted effort to engage the education sector of Singapore. The key goals are to raise awareness for the MICE industry, its significance to the economy and the career prospects that young talent can strive towards.

The coming year will see more SACEOS activities in schools and tertiary level institutions, such as career roadshows, experiential workshops and internships, to sustain efforts in tapping and cultivating a stream of talent for the industry.

Lilian Kuan, SACEOS’ Executive Director, said: “We will give students more opportunities to network with industry professionals, site visits to MICE facilities, workshops conducted by our members and expand internship opportunities.

 “In addition, we want to work closely with universities to introduce new and relevant professional courses for MICE professionals.

“These strategies will inject fresh pools of potential MICE talent, while raising career development and professional standards among existing MICE talent. We have to start tackling the manpower and talent retention crunch.”


On the business front, SACEOS will start an intensive membership drive to ring in the diverse community of service providers. These include companies and individuals in the arts, media, mass communications, information technology, interactive media, construction, lighting contractors, designers, photographers and video production houses.

Tan-Collis said: “We must reflect the extent of the MICE industry. It is SACEOS’ job to identify and extend MICE membership to these companies and individuals, and initiate new ways of talent and business development.”

Service providers qualify for SACEOS associate memberships, which will give them access to a wide range of industrial activities. These include workshops, training programmes, business information exchange and networking sessions.


Background information on SACEOS can be found at www.saceos.org.sg


For latest facts and figures on MICE industry, please visit http://www.yoursingapore.com/content/mice/en.html

Note to editors:

For further information or assistance with SACEOS materials and or interviews, please contact:

Mei-Sin Yeow, Director, Marketing and Communications

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Tel: (65) 6379 5303