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Professional Conference Management (PCM)

Why you should attend

In our ever-changing market, businesses need to be constantly aware of the current issues and respond to the changes in the market. Thus, conferences are often organised to gather the individuals in the industry and address trending issues. A well run conference serves to facilitate knowledge exchange and encourage activism in an attempt to propel the industry forward. Through a series of lectures and case studies, participants will be equipped with the essential skills to execute a seamless conference.

Upon completion of the PCM programme, participants are awarded 23.5 Continuous Education (CE) clock hours. This can be used in the Certified Meeting Professional (CMP) application process.

Learning Objectives

The purpose of the programme is to:

  • Introduce participants to the basic concepts and elements in organising conferences
  • Raise the standards of professionalism and service quality through additional knowledge and experience gained about the conference management industry in Singapore
  • Understand the practical applications of concepts i.e. marketing, budgeting, programming

Course Outline

The PCM programme consists of the following topics:

  • Introduction, Definition & Structure
  • Program Development
  • Conference Marketing
  • Room Set-up
  • Planning Timeline
  • Special Requirements
  • Budgeting
  • Media Publicity
  • PCO Administrative Management
  • Operations & Logistics
  • Bidding & Selection Process/Techniques

Who will benefit

This programme is suitable for those who:

  • Are project coordinators, project executives and juniors (sales/project) managers
  • Have joined the meeting and conference industry for less than 2 years
  • Wish to enhance their understanding of conference and meeting management

Course Fees

 

SACEOS Members:

S$ 963.00 (GST Inclusive)

Non-members:

S$ 1,177.00 (GST Inclusive)

 
Course Dates
 
24 - 26 July 2017   |   16 - 18 October 2017

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