Singapore MICE Challenge
The Singapore MICE Challenge is a nationwide challenge for all tertiary students majoring in MICE or Business Events, Business Management, Hospitality and Tourism related fields. Organised by SACEOS in strategic partnership with the Professional Convention Management Association (PCMA), the Singapore MICE Challenge engages competing teams on their knowledge and understanding of the MICE industry to create a successful business event.
The main aim of the challenge is:
- To provide a platform for students to develop their creativity and present fresh and unique ideas for the industry.
- By applying what they learnt in school, students gain real-life experiences of conceptualizing, business-testing and organizing a MICE event.
- Working with various MICE leaders and professionals, the MICE Challenge will engage tertiary students by challenging them to apply theory to practicality.
The Challenge: Proposal
The MICE industry supports and plays up Singapore’s economic strengths, entrenching the city as a thought leader in 10 broad industry clusters. The MICE industry supports and plays up Singapore’s economic strengths, entrenching the city as a thought leader in 10 broad industry clusters. The industry clusters are as follows: Design, Education, Healthcare & Bio-medical, Innovation, Media & Digital Content, Social Sector, Sports, Transport & Logistics, Travel and Urban Solutions. With the focus on a specific industry cluster, audience may expect to hear a series of creative ideas on how an exhibition and/or conference can be organised.
The winning team of 4 will be invited for a fully sponsored trip to attend PCMA Convening Leaders 2018 next January in Nashville, Tennessee to interact with more than 4,000 international industry-thought leaders.