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Thailand tightens partnership with Singapore on Exhibition industry

Date: 15 December 2014, Monday

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(From Left to Right): Mrs. Supawan Teerarat, Vice President – Strategic and Business Development of TCEB, Ms. Rosalind Ng, Immediate Past President of SACEOS, Ms. Janet Tan-Collis, President of SACEOS, Mr Patrapee Chinachoti, President of TEA, Mr. Talun Theng, Secretary General of TEA

Thailand Convention & Exhibition Bureau (Public Organization) or TCEB has facilitated and supported the network of ASEAN business partners between Thai Exhibition Association or TEA and Singapore Association of Convention and Exhibition Organizer Supplier or SACEOS via MOU Signing Ceremony to enhance new and measurable business opportunities for exhibition organizers and visitors in Thailand and Singapore.

The purpose of the MOU is to initiate and establish business collaboration and to maximize industry networking opportunities between Thailand and Singapore exhibition industry represented by TEA and SACEOS. This is under the campaign of ASEAN MICE Collaboration launched by TCEB which will help enhance mutual support, exchange of information, and certain member benefits to uplift MICE industry regionally. TCEB also organizes Trade Promoter Workshop to introduce marketing campaign and incentives of Connect Businesses campaign to Singapore’s trade promoter.

The MOU Signing Ceremony and Trade Promoter Workshop were held in Singapore on December 11, 2014 and joined by MICE travel agencies, trade associations, chamber of commerce, federation, and industry publication. The areas of future collaboration are exchange of information to promote products and services and joint offering for member rates on attending each other’s events for a maximum period of 3 calendar years and a reciprocal hyperlink on their respective websites.

According to Mrs. Supawan Teerarat, Vice President – Strategic and Business Development of Thailand Convention & Exhibition Bureau or TCEB, the signing of the Memorandum of Understanding (MOU) between TEA and SACEOS marks another important milestone and remarkable achievement for TCEB.  “As we approach a unified regional market under the AEC, the partnership between SACEOS and TEA will enhance mutual support and exchange of market intelligence, and open the door to new market opportunities to uplift the region’s MICE industry, especially within the exhibition sector. We are therefore confident this partnership will lead to new investment - among Thai organizers and SACEOS members, contractors, freight and service providers, and also encourage trade between Singapore and Thailand through the Thailand Exhibitions Platform, as well as highlights TCEB’s roles at the regional level as a connector, marketer, and initiator, in line with the bureau’s 3-year roadmap strategy.”

Ms. Janet Tan-Collis, President of Singapore Association of Convention and Exhibition Organizers and Suppliers (SACEOS) revealed that “Thailand and Singapore’s exhibition industries can certainly support one another for regional growth. This MOU signing will enhance the collaboration and maximize industry networking opportunities between Thailand and Singapore. SACEOS will also be conducting relevant courses in exhibition management which can help increase the professionalism and productivity of the industry.

With the upcoming ASEAN Economic Community in 2015, South East Asian region will become more diversified and importantly, more challenging. The exhibition industry will also have an economic impact towards the establishment of AEC 2015. TCEB’s Trade Promoter Reward Program will help strengthen the bilateral trade of Singapore-Thailand Enhance Economic Relationship or STEER based on key industrial sectors including food and services, electronics, healthcare and wellness.

Mr. Patrapee Chinachoti, President of Thai Exhibition Association or TEA said that 2015 is an important year for AEC to show the world that now Asian countries are beginning to become as one. This MOU is the "next step" of action between SACEOS and TEA to allow members to cooperate any business activities, education, and planning in the exhibition industries.

Thailand is an attractive destination for both business and leisure purposes with richness in culture and resources that can provide business growth for Singaporean exhibition visitors with strong exhibition platform offering strategic location and gateway to emerging market of GMS sub-region, international-standard infrastructure, convention centers, high quality facilities nationwide, 6 international airports, cutting-edge technology and telecommunication 3G/4G, and a stunning number of quality hotel accommodation.

In 2013, Thailand welcomed 77 trade fairs generating estimated revenue of over US$174 million with 3,016 visitors from Singapore which accumulates 8% of the total international trade visitors while Singapore is a mature market for exhibition business that has a long and mutually supportive bilateral relation with Thailand business and trade communities.

The Trade Promoter Reward Program between January – December 2015 is extended from the existing Connect Businesses Campaign special designed for Singaporean stakeholders who lead trade mission groups of 10 people minimum to visit trade shows in Thailand and achieve at least 30 business matching on the show floor.

Singapore partners can find exhibition information and data through TCEB’s communication channels including www.businesseventsthailand.com, Exhibition Now e-newsletter, and Business Events Thailand Facebook page. 

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