Bibiana graduated with a Diploma in Tourism Studies from Singapore Hotel Association Training and Education Centre (SHATEC) in 1993. During the 3 years course, the agenda covers a variety of syllabus ranging from Business Studies, Hospitality Management, Convention Management and Tourist Attractions Management, etc. Some of the convention experience was gathered as a trainee during a mega convention of 12,000 delegates Federation of Gynaecology and Obstetrics (FIGO) held in Singapore in 1992.
For the next 4 years, Bibiana pursued her love for the hospitality services industry with East West Executive Travellers (formerly known as Franco Asian Destination Services) as an Account Executive – Incentive & Conference gaining experience in managing incentive and conference groups.
With Singapore slowly gaining a strong foothold on the Exhibitions and Conventions sector of the Hospitality Industry, Bibiana went on to join AiC Worldwide (now know as Terrapinn) as an Operations Manager delivering mega exhibitions like Asia Theme Parks, Cards Asia and Casino & Gaming and many more industry-driven events around the Asia Pacific region like Jakarta, Manila, Kuala Lumpur, Bangkok, Shanghai, Hong Kong and as far as Dubai in the Middle East.
Being involved in the World Bank’s Privatisation Conference in Singapore in 1996 and working closely with The World Bank and The Ritz Carlton Millenia Singapore, this event saw a materialization of 800 delegates involving Singapore’s top ministerial positions and also Mr Fidel Ramos (ex-President of Philippines), it gave her the drive to pursue for more.
In 1999, Bibiana joined National Kidney Foundation Singapore (NKFS) as an in-house meeting planner. Participation in medical meetings related to nephrology, NKFS was very well presented in the various nephrology-related medical shows (EDTNA, EDTA and ASN) all over the world positioning as the leader in renal care and research in preventive measures to prolong the lives of the kidney patients.
In 2001, with the experience and knowledge gained over the last 8 years, Bibiana joined Pacific World to assist in developing Pacific World’s position in the PCO industry. Pacific World’s position in the MICE industry gave Bibiana many opportunities to understand the association market. Having personally handled a number of association and mega corporate meetings (ranging from 12,000 to 500 persons) organized in various venues and involving in the full spectrum of meetings management.
In the course of working with Pacific World, Bibiana also attended the 1st IAPCO/AACVB PCO Seminar in Singapore in April 200 and thereafter an IAPCO Advance Course in Jakarta.
In 2004, Bibiana belongs to the 1st group of graduates from the Singapore meeting industry to have achieved a designation of ‘Certified Meeting Professional – CMP’ given by Meeting Planners International in US. This program recognises individuals who have achieved the meetings industry's highest standard of professionalism.
During the course of Bibiana’s career, her work was acknowledged by the local and international clients when she won an award for Service Excellence – Gold Category in 1996 and again in May 2006.
In 2006, Bibiana decided to try another spectrum of the MICE industry by joining Suntec Singapore as Senior Manager, Convention Sales and has progressively taken on leadership positions with additional responsibilities over the last 10 years. She has consistently achieved high levels of accomplishments.
Under her dedicated leadership, the venue has secured and hosted several prominent events such as the Singapore International Water Week, Singapore International Energy Week, Singapore Garden Festival, FDI Annual World Dental Congress 2009 as well as the International Conference on Emergency Medicine 2010. Human Genome Conference in 2013, Asia Pacific Association for the Study of Liver in 2013, IFLA World Congress in 2014 and most recent will be ISMRM 2016 – just to name a few. All these huge congresses of 2,000 persons and above have been wonderful executed and managed between the Suntec Singapore and the organizer under close working relationship.
In 2013, Suntec Singapore underwent a major re-modernisation plan which saw the return of the venue as one of the world’s most technology advance venue.
During the re-modernisation, Bibiana was once again promoted to her present position of Senior Director of Sales for Suntec Singapore Convention and Exhibition Centre.
Her portfolio and responsibilities include driving business growth, strengthening Suntec Singapore’s sales initiatives, calculated business direction as well as implementing sales strategies and driving sales performance. She is also accountable for enhancing revenue growth in the traditional and new MICE segments of the venue’s core business.
Having 4 departments with a total of 37 colleagues, namely Corporate Sales, Conference and Exhibition Sales, CRM Sales Administration and Experience Management under her charge, she has collectively lead the team to achieve S$ 60 million MICE revenue per year since 2014.