Certified in Exhibition Management (CEM) Learning Programme

About the Certified in Exhibition Management (CEM)

The Certified in Exhibition Management (CEM) designation is a globally recognized designation that demonstrates the highest professional standard throughout the exhibition and event management arena. It was first created in 1975 to raise professional standards in the event industry and it continues to be the premier mark of professional achievement.

The CEM designation accommodates short and long-term career goals with education that can be tailored to meet specific needs and interests. The designation is obtained by completion of nine modules offered in classroom format. The CEM Learning Programme is offered in the United States, Canada, Brazil, China, Dubai, Korea, Mexico, Portugal, Singapore, Spain, Taiwan, and Thailand.

Recertification is required every three years after the initial program is completed to maintain the certification1.

Upon completion of each CEM module, participants are awarded 06 Continuous Education (CE) clock hours. These hours can be used in either the Application or Recertification processs of the Certified Meeting Professional (CMP) programme.

Module Date

4 December 2017, Singapore


Module Facilitator

Edward Liu, PBM
Group Managing Director, Conference & Exhibition Management Services (CEMS)


Module Outline

  1. Exhibition & Event Sales Fundamentals Module
  • Compare and contrast selling and marketing
  • Design an effective database to support selling efforts
  • Plan and develop an effective sales plan with accompanying goals and strategies
  • Create a unique selling proposition (USP) for an event
  • Employ selling techniques to handle objections and close a sale
  • Understand the importance of relationship selling
  • Develop an integrated marketing campaign for an event


Module Fees

Purchase of Individual Module(s)

SACEOS Members: SGD 428.00 nett per module

Non-Members: SGD 513.60 nett per module 

Purchase of a Full 9-module Package

SACEOS Members: SGD 3,466.80 nett 

Non-Members: SGD 4,160.15 nett


Members Access code is required during registration in order for registrant to enjoy the members' rates. Click here to verify if your organisation is a current member of SACEOS. Members may email secretariat@saceos.org.sg to retrieve the members access code.


Funding Available

  • e2i Professional Development Grant

The e2i Professional Development Grant funds up to SGD 105.00 per CEM module per eligible course participant. Only applies to Singaporeans/PRs. Only available for a limited period of time.


Other Module Dates

  • 5 March 2018: Conference & Meetings Management Module
  • 6 March 2018: Floor Plan Development Module
  • 7 March 2018: Facilities & Site Selection Module
  • 21 May 2018: Strategic Planning & Management Module
  • 22 May 2018: Event Marketing Module
  • 23 May 2018: Event Operations Module
  • 13 August 2018: Exhibition & Event Sales Fundamentals Module
  • 14 August 2018: Security, Risk & Crisis Management Module
  • 15 August 2018: Selecting Service Contractors Module


For any assistance, please contact the Secretariat at secretariat@saceos.org.sg or +65 9732 3941.


1Recertification would only apply to participants who commence his/her CEM journey from 1 January 2018 onwards.

Packages Categories Rates
Exhibition & Event Sales Module
EES Module
4 December 2017
SACEOS Members
Purchase of Full CEM Package
9-Module Package (2017 - 2018: #3)
4 December 2017 - 15 August 2018
SACEOS Members
Exhibition & Event Sales Module
EES Module
4 December 2017
Purchase of Full CEM Package
9-Module Package (2017 - 2018: #3)
4 December 2017 - 15 August 2018

Event Countdown


1 Raffles Boulevard, Level 3 Venue Management Office, Suntec City, Singapore 039593

Phone: +65 9732 3941

General/Course Enquiries: secretariat@saceos.org.sg

Events Enquiries: events@saceos.org.sg

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